GM Digital Lifestyle & Loyalty Partnerships

XL Smart career; Jakarta Selatan; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

XL Smart career is seeking a senior leader for the GM Digital Lifestyle & Loyalty Partnerships role to drive the portfolio across gaming, streaming, ICT, value-added services, and loyalty. You will shape strategy, manage key partners, and enhance customer engagement and ARPU through innovative propositions.

Responsibilities include defining roadmaps, negotiating terms, coordinating integrations, and monitoring performance to drive revenue growth beyond core connectivity.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Media, Information Systems, or related field.
• Master’s degree preferred.
• 10+ years in digital partnerships, business development, loyalty, digital content, product, or commercial management in telecom or consumer industries.

Responsibilities

• Define the Digital Lifestyle and Loyalty strategy, portfolio roadmap, and commercial priorities aligned with Mobile Business targets.
• Source and manage strategic relationships with technology, content, gaming, lifestyle, and loyalty partners.
• Develop commercial models and negotiate revenue share, customer benefits, co-marketing support, service levels, and contracts.
• Coordinate proposition design, segment alignment, technical integration, partner onboarding, and launch readiness.
• Monitor adoption, engagement, ARPU, revenue, cost, service quality, and partner obligations, then drive improvement actions.
• Scout emerging trends, incubate beyond-telco propositions, and recommend portfolio expansion, renewal, or exit.

Skills

Digital partnerships

Business development

Commercial negotiation

Loyalty programs

Education

Bachelor's degree in Business/Marketing/Digital Media/IS

Master's degree preferred

Job description

GM Digital Lifestyle & Loyalty Partnerships

To lead the Digital Lifestyle and Loyalty portfolio and partner ecosystem across gaming, streaming, consumer ICT, value-added services, and loyalty. The role develops commercial propositions, manages strategic partners, and improves customer engagement, ARPU, and incremental revenue beyond core connectivity.

Main Responsibilities :

• Define the Digital Lifestyle and Loyalty strategy, portfolio roadmap, and commercial priorities aligned with Mobile Business targets.
• Source and manage strategic relationships with technology, content, gaming, lifestyle, and loyalty partners.
• Develop commercial models and negotiate revenue share, customer benefits, co-marketing support, service levels, and contracts.
• Coordinate proposition design, segment alignment, technical integration, partner onboarding, and launch readiness.
• Monitor adoption, engagement, ARPU, revenue, cost, service quality, and partner obligations, then drive improvement actions.
• Scout emerging trends, incubate beyond-telco propositions, and recommend portfolio expansion, renewal, or exit.

Requirements :

• Bachelor's degree in Business, Marketing, Digital Media, Information Systems, or a related field; a master's degree is preferred.

Minimum 10 years in digital partnerships, business development, loyalty, digital content, product, or commercial management in telecommunications or a consumer industry.

• Having a certification on Strategic Partnerships, Digital Strategy, Loyalty Management, or Commercial Negotiation certification is preferred.