Digital & Loyalty Marketing Manager

Pengiklan Anonim; Tangerang; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Pengiklan Anonim in Indonesia is seeking a senior marketing leader to drive digital campaigns, media planning, and loyalty initiatives across channels. You will optimize reach, engagement, and ROI through integrated brand campaigns and data-driven strategies.

The role requires 5+ years in digital marketing, hands-on SFMC/Data Cloud experience, strong AI capabilities, and proficiency with GA4, SEO, and BI tools. Mentoring a team and translating analytics into strategy are essential.

Qualifications

• Minimum 5 years of experience in digital marketing, media planning, CRM/loyalty management, or brand campaign management.
• Hands-on experience with marketing automation and customer data platforms, particularly Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
• Strong AI proficiency, with the ability to leverage AI tools to improve marketing automation, productivity, and team efficiency.
• Familiarity with SEO, content creation, Google Ads Manager, Meta Business Suite, Google Analytics (GA4), SQL, or BI tools such as Looker Studio, Power BI, or Tableau is an advantage.
• Strong understanding of brand positioning, communication, and tone of voice.
• Strong analytical and numerical skills, with the ability to translate data into actionable business insights.
• Solid experience in media planning, including channel strategy, budget allocation, and performance optimization.
• Experience in team management, or demonstrated readiness to lead, coach, and develop a direct report.

Responsibilities

• Lead and develop media planning strategies across digital channels to maximize reach, engagement, and campaign effectiveness.
• Plan, execute, and evaluate promotional activities and integrated brand campaigns.
• Develop and manage loyalty program strategies, including member engagement, retention initiatives, personalized customer journeys, and campaign performance measurement (open rates, conversion, and redemption).
• Oversee performance across all digital sales and customer engagement channels, including websites, mobile applications, and third-party platforms.
• Lead and develop a direct report responsible for social media, KOL management, CRM, and paid advertising.
• Monitor, analyze, and report on campaign and loyalty program performance, providing actionable insights to support business decisions and continuous improvement.

Skills

Media planning leadership

Campaign optimization

CRM/loyalty management

AI marketing tooling

Tools

Salesforce Marketing Cloud (SFMC)

Salesforce Data Cloud

Looker Studio

Power BI

Tableau

Google Ads Manager

Meta Business Suite

GA4

SQL

Job description

Lead and develop media planning strategies across digital channels to maximize reach, engagement, and campaign effectiveness.

Plan, execute, and evaluate promotional activities and integrated brand campaigns.

Develop and manage loyalty program strategies, including member engagement, retention initiatives, personalized customer journeys, and campaign performance measurement (open rates, conversion, and redemption).

Oversee performance across all digital sales and customer engagement channels, including websites, mobile applications, and third-party platforms.

Lead and develop a direct report responsible for social media, KOL management, CRM, and paid advertising.

Monitor, analyze, and report on campaign and loyalty program performance, providing actionable insights to support business decisions and continuous improvement.

What We're Looking For

Minimum 5 years of experience in digital marketing, media planning, CRM/loyalty management, or brand campaign management.

Hands-on experience with marketing automation and customer data platforms, particularly Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.

Strong AI proficiency, with the ability to leverage AI tools to improve marketing automation, productivity, and team efficiency.

Familiarity with SEO, content creation, Google Ads Manager, Meta Business Suite, Google Analytics (GA4), SQL, or BI tools such as Looker Studio, Power BI, or Tableau is an advantage.

Strong understanding of brand positioning, communication, and tone of voice.

Strong analytical and numerical skills, with the ability to translate data into actionable business insights.

Solid experience in media planning, including channel strategy, budget allocation, and performance optimization.

Experience in team management, or demonstrated readiness to lead, coach, and develop a direct report.