General Manager (F&B)

PT Annajon Citarasa Global; Jakarta Utara; On-site; IDR 1,800,000,000 - 3,500,000,000; Full time

Job summary

PT Annajon Citarasa Global is seeking an experienced F&B General Manager to lead the entire F&B division. You will drive growth, optimize profitability, and ensure exceptional guest experiences across all outlets, kitchens, and support functions.

The role requires deep knowledge of end-to-end F&B operations, strong financial acumen, and proven leadership in high-volume environments. You will partner with Marketing, HR, Finance, and Operations to build strong teams and scalable processes.

Qualifications

• 5–10 years of progressive experience in the F&B or hospitality industry.
• 3–5 years in a senior management/senior leadership position (GM/Operations Director).
• Proven experience managing multiple F&B outlets or large-scale F&B operation.
• Strong knowledge of end-to-end F&B operations (FOH, BOH, service, purchasing, inventory, supply chain).
• Proven track record of revenue growth, profitability improvement, operational efficiency, and cost optimization.
• Strong knowledge of P&L management, budgeting, forecasting, COGS, food cost and labor cost.
• Fluency in English and demonstrated leadership and strategic thinking.

Responsibilities

• Oversee F&B outlets, restaurants, cafés, kitchens, and supporting operations.
• Establish and enforce company policies, SOPs, and service standards across locations.
• Develop strategies to improve efficiency, productivity, service quality, and profitability.
• Coordinate FOH, BOH, Purchasing, Finance, HR, Marketing and other departments.
• Drive revenue growth, market penetration, and customer retention.
• Lead and develop the F&B management team, with clear KPIs and succession plans.
• Maintain high standards of food quality, service, hospitality, and guest experience.
• Manage supply chain, procurement, inventory, and vendor relations.
• Monitor KPIs, present reports to owners/directors, and act on insights.
• Lead new outlet openings from planning through launch and stabilization.

Skills

Leadership

Strategic thinking

P&L management

Operations management

Financial analysis

Customer experience

Negotiation

Team development

English fluency

Tools

POS systems

ERP systems

MS Office/Google Workspace

Job description

We are looking for an experienced, strategic, and results-driven F&B General Manager to oversee and lead the overall business operations of the company’s Food & Beverage division.

The General Manager will be responsible for driving business growth, operational excellence, profitability, customer experience, and organizational development across all F&B operations. This role requires strong commercial awareness, leadership capability, financial acumen, and extensive experience in managing high-volume F&B operations.

Key Responsibilities

1. Overall Business & Operational Management

Oversee the overall performance and daily operations of the F&B business, including all outlets, restaurants, cafés, kitchens, and supporting operations.

Establish and ensure consistent implementation of company policies, operational standards, SOPs, and service standards across all locations.

Develop operational strategies to improve efficiency, productivity, service quality, and profitability.

Ensure smooth coordination between FOH, BOH, Purchasing, Finance, HR, Marketing, and other supporting departments.

2. Business Growth & Commercial Strategy

Develop and execute short-term and long-term strategies to drive revenue growth, profitability, market penetration, and customer retention.

Identify new business opportunities, potential locations, new concepts, products, partnerships, and revenue streams.

Analyze market trends, customer behavior, competitors, and industry developments to support business decisions.

Monitor and analyze P&L, revenue, COGS, food & beverage cost, labor cost, operating expenses, EBITDA, and outlet profitability.

Review monthly financial performance and identify opportunities for improvement.

Establish appropriate financial controls to minimize wastage, leakage, stock variance, and unnecessary operational expenses.

Lead, develop, and manage the F&B management team, including Operations Managers, Area/Outlet Managers, Head Chefs, Kitchen Teams, and other key personnel.

Establish clear organizational structures, responsibilities, KPIs, and performance expectations.

Develop succession planning and talent development programs for key positions.

Conduct regular performance reviews and provide coaching and development plans.

5. Customer Experience & Brand Standards

Ensure consistent and exceptional customer experience across all F&B locations.

Establish and maintain high standards for food quality, service, hospitality, ambiance, and overall guest experience.

Develop effective service recovery strategies and ensure customer issues are resolved professionally.

Continuously improve customer journey and service standards based on customer insights and market expectations.

6. Food Quality, Product & Menu Development

Ensure consistent food and beverage quality, taste, presentation, portioning, and product standards.

Work closely with the Executive Chef, Culinary Team, and Product Development Team on menu development, menu engineering, pricing, and product innovation.

Ensure recipes, portion control, and product specifications are consistently implemented across all locations.

7. Supply Chain, Procurement & Inventory

Oversee purchasing, procurement, inventory, warehousing, and supply chain processes.

Develop effective vendor and supplier management strategies.

Negotiate pricing, terms, quality standards, and contracts with key suppliers where required.

Control food cost, wastage, stock variance, spoilage, and purchasing inefficiencies.

8. Marketing, Brand & Business Development

Work closely with the Marketing, Brand, Digital, and Events teams to develop and execute campaigns that drive traffic, revenue, and brand awareness.

Develop promotional strategies based on business objectives, customer insights, and seasonal opportunities.

Evaluate the effectiveness and ROI of marketing and promotional activities.

Develop strategic partnerships and collaborations to strengthen the F&B business.

9. Hygiene, Food Safety, Health & Compliance

Ensure all F&B operations comply with applicable food safety, hygiene, health, workplace safety, licensing, and regulatory requirements.

Establish and monitor food safety and hygiene standards across all locations.

Ensure regular audits, inspections, and corrective actions are conducted.

Maintain high standards of cleanliness, sanitation, food handling, storage, and workplace safety.

Ensure all necessary operational licenses and certifications are maintained where applicable.

10. Performance Monitoring & Reporting

Establish and monitor business and operational KPIs for the F&B division and individual outlets.

Present regular business performance reports and strategic recommendations to the owners/directors.

Use data and business insights to make informed operational and commercial decisions.

11. New Outlet Opening & Expansion

Lead and oversee new outlet opening projects from planning through launch and stabilization.

Develop operational requirements, manpower plans, budgets, SOPs, training programs, and opening checklists.

Coordinate with relevant teams regarding site readiness, equipment, suppliers, recruitment, training, marketing, and pre-opening activities.

Ensure new outlets achieve operational stability and targeted performance within the expected timeline.

Qualifications & Requirements

Minimum 5–10 years of progressive experience in the F&B or hospitality industry, with at least 3–5 years in a senior management / General Manager / Operations Director / Area Manager position.

Proven experience managing multiple F&B outlets or a large-scale F&B operation.

Strong understanding of end-to-end F&B operations, including FOH, BOH, culinary, service, purchasing, inventory, and supply chain.

Proven track record of achieving revenue growth, profitability improvement, operational efficiency, and cost optimization.

Strong knowledge of P&L management, budgeting, forecasting, COGS, food cost, labor cost, and financial analysis.

Excellent strategic thinking, business acumen, and commercial awareness.

Strong understanding of customer experience, hospitality standards, and brand management.

Experience in opening new outlets, developing F&B concepts, or business expansion is highly preferred.

Experience working with marketing, events, digital campaigns, and customer loyalty programs is an advantage.

Strong understanding of food safety, hygiene, and regulatory compliance.

Proficient in Microsoft Office / Google Workspace and familiar with POS, ERP, inventory, and F&B reporting systems.

Able to work in a fast-paced, high-pressure, and target-driven environment.

Willing to work flexible hours, including weekends, public holidays, and during major events or peak business periods.

Strong integrity, accountability, ownership, and leadership mindset.

Candidates who are available immediately or within a short notice period are highly preferred.

Fluently English.