Fullstack Digital Marketing Manager

IBMC; Mengwitani; Hybrid; IDR 350,000,000 - 650,000,000; Full time

Job summary

IBMC, a business management consulting firm, is seeking a strategic Fullstack Digital Marketing Manager to lead the Growth Marketing team. You will oversee Performance Ads, CRM, and SEO, driving integrated full-funnel strategies to maximize ROI and lower CAC while aligning with international client needs.

This role requires 5+ years in digital marketing, 2+ in leadership, mastery of GA4, Meta/Google Ads, Klaviyo/Mailchimp, and collaboration with design, web, sales, and PR.

Qualifications

• Minimum 5 years in digital marketing.
• At least 2 years in a leadership or managerial role.
• Experience with international/fintech clients is preferred.
• Strong ROI and CAC optimization capability.
• Hands-on execution with strategic leadership.

Responsibilities

• Lead Growth Marketing team across Ads, CRM, and SEO.
• Develop integrated full-funnel strategies across Meta, Google, Email journeys.
• Oversee campaign architecture, budgeting, and ROI tracking.
• Design customer journeys and automation workflows.
• Own multi-channel reporting for stakeholders.
• Collaborate with Web Dev, Sales, Media, and PR.
• Mentor team; drive rapid growth in a fast-paced agency.
• Represent global brands in financial services sectors.
• Travel for international networking.

Skills

Digital marketing

Leadership

Performance Ads

CRM (Klaviyo/Mailchimp)

SEO

GA4

Google Ads

Meta Ads

Budget management

Analytics

English proficiency

Strategic planning

Tools

Klaviyo

Mailchimp

GA4

SEMrush

Ahrefs

Meta Ads Manager

Google Ads

Job description

IBMC is a Business Management Consulting firm that connects global companies with top-tier talent. We are currently assisting our sister company a high-growth international marketing agency specializing in the financial services, fintech, and proprietary trading sectors in hiring a strategic Fullstack Digital Marketing Manager. Our agency serves 100% international clients, delivering performance-driven growth on a global scale.

We are looking for a powerhouse Fullstack Digital Marketing Manager to lead our Growth Marketing team. In this pivotal role, you will oversee specialists across Performance Ads, CRM, and SEO, driving integrated full-funnel strategies. You are not just a manager but a growth architect who understands how to bridge the gap between paid media, organic search, and lifecycle retention to maximize ROI and lower CAC.

Key Responsibilities

• Team Leadership: Mentor and manage a high-performing team of specialists (Ads, CRM, SEO), fostering a collaborative and results-oriented environment.

• Full-Funnel Strategy: Develop and execute integrated digital marketing strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.

• Performance Oversight: Direct the Performance Ads team in campaign architecture, high-budget optimization, and rigorous tracking to ensure maximum ROI and efficient CAC.

• Lifecycle Marketing: Guide the CRM specialist in building sophisticated customer journeys, automation workflows, and advanced segmentation.

• Data-Driven Reporting: Own the digital marketing reporting process, translating complex multi-channel data into actionable growth insights for stakeholders.

• Budget & Media Planning: Manage significant digital marketing budgets across all platforms, ensuring optimal allocation and performance.

• Creative Collaboration: Lead the development of high-impact creative briefs, partnering with design and video teams to produce performance-first assets.

• Cross-Functional Alignment: Collaborate with Web Development, Sales, Media, and PR teams to ensure a unified and cohesive brand presence.

• Experience: Minimum 5 years in digital marketing, with at least 2 years in a leadership or managerial role.

• Core Expertise: Proven track record in hands-on execution and management of Performance Ads (Meta/Google), CRM (Klaviyo/Mailchimp), and SEO.

• Industry Background: Previous experience in a fast-paced agency environment, ideally with exposure to Fintech, Proprietary Trading, or Financial Services.

• Technical Proficiency: Mastery of Google Analytics (GA4), Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.

• Analytical Mindset: Strong ability to manage budgets, analyze market trends, and deliver measurable growth targets.

• Language: Professional-level English (written and verbal) for international team and client collaboration.

• Location: Willing to work in a Hybrid setup in Jakarta or Bali.

• Competitive Salary: Premium package aligned with senior management experience.

• Global Exposure: Direct impact on high-scale international brands in the financial sector.

• Professional Growth: Opportunity for rapid career advancement within a dynamic agency group.

• Business Travel: Opportunities for international networking and market visits.