Freelance Performance Marketing & Lead Gen Specialist

PT. GRAVITY BALI INVEST; Kuta; Remote; IDR 9,999,999,999; Full time

Benefits offered by this job

Flexible freelance

Job summary

Gravity Bali is seeking a freelance Performance Marketing & Lead Generation Specialist to help us generate qualified enquiries from villa owners and investors in Bali. You will set up, manage, and optimise Meta Ads campaigns with a focus on lead quality and CRM integration.

The role is freelance and flexible, involving testing audiences, tracking conversions, and reporting results to the Gravity team, with potential for ongoing collaboration based on performance.

Qualifications

• Strong knowledge of Facebook Ads Manager / Meta Business Suite.
• Experience with lead generation campaigns.
• Experience connecting advertising platforms with CRMs.
• Good understanding of tracking, pixels, and conversions.
• Experience with landing pages and/or online forms.
• Ability to analyse campaign data and optimise performance.
• Experience in hospitality, real estate, or luxury travel is a plus.

Responsibilities

• Setting up and managing Meta Ads (Facebook & Instagram).
• Creating and testing different audiences, campaigns, and creatives.
• Setting up Lead Generation campaigns and forms.
• Connecting lead forms directly to our CRM.
• Setting up automated lead notifications and/or follow-ups where possible.
• Ensuring leads are correctly recorded and tracked in the CRM.
• Setting up and checking conversion tracking and Meta Pixel.
• Monitoring campaign performance, CPL, and lead quality.
• Providing clear monthly or bi-weekly performance reports.
• Advising Gravity on improvements to our lead generation funnel.

Skills

Lead generation

Campaign optimisation

CRM integration

Tracking pixels

Analytics

Landing pages

Tools

Meta Ads Manager

Meta Business Suite

Job description

Gravity Bali is seeking a freelance Performance Marketing & Lead Generation Specialist to help us generate qualified enquiries from villa owners and investors in Bali. You will set up, manage, and optimise Meta Ads campaigns with a focus on lead quality and CRM integration.

The role is freelance and flexible, involving testing audiences, tracking conversions, and reporting results to the Gravity team, with potential for ongoing collaboration based on performance.