Performance Marketing & Lead Generation Specialist

PT. GRAVITY BALI INVEST; Kuta; Remote; IDR 9,999,999,999; Full time

Benefits offered by this job

Flexible freelance

Job summary

Gravity Bali is seeking a freelance Performance Marketing & Lead Generation Specialist to help us generate qualified enquiries from villa owners and investors in Bali. You will set up, manage, and optimise Meta Ads campaigns with a focus on lead quality and CRM integration.

The role is freelance and flexible, involving testing audiences, tracking conversions, and reporting results to the Gravity team, with potential for ongoing collaboration based on performance.

Qualifications

• Strong knowledge of Facebook Ads Manager / Meta Business Suite.
• Experience with lead generation campaigns.
• Experience connecting advertising platforms with CRMs.
• Good understanding of tracking, pixels, and conversions.
• Experience with landing pages and/or online forms.
• Ability to analyse campaign data and optimise performance.
• Experience in hospitality, real estate, or luxury travel is a plus.

Responsibilities

• Setting up and managing Meta Ads (Facebook & Instagram).
• Creating and testing different audiences, campaigns, and creatives.
• Setting up Lead Generation campaigns and forms.
• Connecting lead forms directly to our CRM.
• Setting up automated lead notifications and/or follow-ups where possible.
• Ensuring leads are correctly recorded and tracked in the CRM.
• Setting up and checking conversion tracking and Meta Pixel.
• Monitoring campaign performance, CPL, and lead quality.
• Providing clear monthly or bi-weekly performance reports.
• Advising Gravity on improvements to our lead generation funnel.

Skills

Lead generation

Campaign optimisation

CRM integration

Tracking pixels

Analytics

Landing pages

Tools

Meta Ads Manager

Meta Business Suite

Job description

Performance Marketing & Lead Generation Specialist

Freelance Performance Marketing & Lead Generation Specialist – Gravity Bali

Gravity Bali is looking for an experienced Freelance Performance Marketing & Lead Generation Specialist to help us generate qualified leads and increase enquiries from villa owners interested in professional villa management and marketing.

We are a boutique villa management and marketing company based in Bali, working with high-end private villas.

Your Role

You will be responsible for setting up, managing, and optimising our digital advertising campaigns, with a strong focus on lead generation.

Your responsibilities will include:

Setting up and managing Meta Ads (Facebook & Instagram)

Creating and testing different audiences, campaigns, and creatives

Setting up Lead Generation campaigns and forms

Connecting lead forms directly to our CRM

Setting up automated lead notifications and/or follow-ups where possible

Ensuring leads are correctly recorded and tracked in the CRM

Setting up and checking conversion tracking and Meta Pixel

Monitoring campaign performance, CPL, and lead quality

Providing clear monthly or bi-weekly performance reports

Advising Gravity on improvements to our lead generation funnel

The Objective

Our main goal is to generate qualified enquiries from villa owners and investors who are looking for professional villa management and marketing services in Bali.

We are looking for someone who understands that generating leads is not enough — we need quality leads that can be followed up and converted into potential clients.

You Should Have

Strong knowledge of Facebook Ads Manager / Meta Business Suite

Experience with lead generation campaigns

Experience connecting advertising platforms with CRMs

Good understanding of tracking, pixels, and conversions

Experience with landing pages and/or online forms

Ability to analyse campaign data and optimise performance

Experience in hospitality, real estate, or luxury travel is a plus

Freelance / Flexible

This is a freelance position, with the possibility of an ongoing collaboration if the results are positive.

You will work closely with the Gravity management and marketing team.