Freelance KOL Specialist

REKAMETRI; Jakarta Utara; Hybrid; IDR 180,000,000 - 300,000,000; Full time

Job summary

REKAMETRI is seeking a full-time Freelance KOL Specialist based in Kelapa Gading with hybrid work flexibility. You will identify and engage key opinion leaders, plan and execute campaigns, and coordinate content creation to meet brand goals.

The role requires strong influencer management skills, knowledge of social media trends, and the ability to analyze campaign data. Collaboration with marketing, creative, and account teams is essential.

Qualifications

• Experience in KOL/influencer management including sourcing, outreach, negotiation, and long-term relationships.
• Strong understanding of social media platforms, content trends, and digital marketing concepts for KOL campaigns.
• Ability to manage multiple projects with strong organizational and time management skills.
• Comfortable with data tracking and basic analytics to evaluate campaigns.
• Excellent written and verbal communication for internal and external stakeholders.
• Contract handling, budget awareness, and compliance with brand standards.
• Experience in a hybrid setup with on-site Kelapa Gading and remote collaboration.
• Marketing/communications education preferred but not mandatory.
• Fluency in local language and English is advantageous.

Responsibilities

• Identify, approach, and maintain relationships with key opinion leaders and influencers.
• Plan and execute KOL campaigns, coordinating content creation and posting schedules.
• Ensure deliverables meet brand guidelines and performance expectations.
• Monitor campaign performance and prepare reports with actionable insights.
• Collaborate with marketing, creative, and account management to align activities with campaigns.

Skills

KOL management

Social media

Project management

Analytics

Communication

Contract management

Hybrid work

Marketing education

Bilingualism (Local/English)

Education

Marketing/communications education

Job description

This full-time Freelance KOL Specialist role is a hybrid position based in Kelapa Gading, with flexibility for some work-from-home arrangements. The specialist is responsible for identifying, approaching, and maintaining relationships with key opinion leaders (KOLs) and influencers relevant to the company’s target audiences. Day-to-day tasks include planning and executing KOL campaigns, coordinating content creation and posting schedules, and ensuring deliverables meet brand guidelines and performance expectations. The role involves monitoring campaign performance, preparing reports, and providing insights to optimize future initiatives. The specialist also collaborates closely with internal teams such as marketing, creative, and account management to align KOL activities with broader campaign objectives and timelines.

Qualifications

• Demonstrated experience in KOL/influencer management, including sourcing, outreach, negotiation, and long-term relationship building.
• Strong understanding of social media platforms, content trends, and digital marketing concepts relevant to KOL campaigns.
• Ability to manage multiple projects simultaneously, with solid organizational, time management, and follow-up skills.
• Comfortable with data tracking and basic analytics to evaluate campaign performance and provide actionable recommendations.
• Excellent written and verbal communication skills, with the ability to present ideas clearly to internal teams and external partners.
• Professionalism and integrity in contract handling, budget awareness, and adherence to brand standards and compliance guidelines.
• Prior experience working in a hybrid setup, with the ability to collaborate effectively on-site in Kelapa Gading and remotely.
• Relevant education or training in marketing, communications, media, or a related field is preferred but not mandatory.
• Fluency in local language and strong command of English will be advantageous for working with diverse KOLs and partners.