Performance Marketing Intern

Serial; Pluit; On-site; IDR 22,320,000 - 44,640,000; Part time

Job summary

Serial is seeking a proactive Digital Marketing Intern to support day-to-day campaign management and data analysis in Indonesia. You will assist with setup across Meta, Google, and TikTok Ads, monitor performance, and help prepare regular reports for optimization.

Ideal candidates are pursuing or have completed a Bachelor’s degree in Marketing or related fields, with strong Excel/Sheets skills and fluency in English and Bahasa Indonesia.

Qualifications

• Pursuing or completed a Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• Strong interest in digital marketing, paid ads, and ecommerce.
• Able to analyze data and use basic formulas in spreadsheets.

Responsibilities

• Assist day-to-day management of digital marketing campaigns.
• Support campaign setup across Meta, Google, and TikTok Ads.
• Monitor performance and prepare daily/weekly reports.
• Help analyze metrics like impressions, CTR, CPC, CPA, ROAS, and conversions.
• Coordinate with Creative team to ensure timely ad delivery.
• QA landing pages, UTM parameters, tracking links, and settings before campaigns go live.
• Handle ad hoc marketing and administrative tasks.

Skills

Digital marketing

Paid advertising

Data analysis

Excel/Sheets

Bilingual EN/ID

Education

Bachelor's degree in Marketing or related field

Tools

Google Sheets

Microsoft Excel

Job description

Responsibilities

• Support the Digital Marketing team in the day-to-day management of digital marketing campaigns.
• Assist with campaign setup, including ad uploads, copy updates, and creative organization across Meta, Google, and TikTok Ads.
• Monitor campaign performance and update daily/weekly performance reports.
• Help analyze key metrics such as impressions, CTR, CPC, CPA, ROAS, and conversions.
• Conduct competitor and market research to identify trends and best practices.
• Assist in QA (quality assurance) by checking landing pages, UTM parameters, tracking links, and campaign settings before campaigns go live.
• Coordinate with the Creative team to ensure ad creatives are delivered on time and meet campaign requirements.
• Assist with ad hoc marketing and administrative tasks as assigned.

Requirements

• Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Strong interest in digital marketing, paid advertising, and e-commerce.
• Comfortable working with numbers and analyzing data.
• Proficient in Google Sheets or Microsoft Excel (basic formulas, sorting, filtering, pivot tables are a plus).
• Detail-oriented with good organizational skills.
• Curious, proactive, and eager to learn new digital marketing tools.
• Able to manage multiple tasks and work in a fast-paced environment.
• Good communication skills in both English and Bahasa Indonesia.