FinTech Social Media Lead — Jakarta

Xtb.; Jakarta Pusat; Sur place; IDR 279 000 000 - 558 000 000; Plein temps

Avantages offerts par ce poste

Social security

Private insurance after probation

Résumé du poste

XTB Indonesia is seeking a Social Media Manager to lead and scale our social media presence in Jakarta. You will drive multi-channel content, collaborate with cross-functional teams, and ensure compliance with local regulations while delivering measurable growth in brand awareness and qualified leads.

Join a global fintech leader committed to employee development and a Great Place to Work-certified culture, with a hands-on role in shaping (and executing) local social narratives and

Qualifications

• Demonstrated leadership experience in managing internal creative teams and directing external agencies or freelancers.
• Minimum 5+ years in social media, digital communication, or content marketing, ideally fintech or regulated finance.
• Deep knowledge of the Indonesian social media market and local retail investor habits.
• Practical understanding of financial compliance and responsible investing principles.
• Fluent or native in Indonesian and business-level English, both written and spoken.

Responsabilités

• Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia.
• Build targeted content plans to increase brand awareness, engagement, and leads.
• Lead content calendars including educational pieces, market commentary, and product updates.
• Ensure alignment with brand tone, priorities, and local market context.
• Coordinate with Marketing, SEO, Compliance, Sales, Design, and Support teams.
• Track performance metrics (reach, engagement, follower growth, lead quality, conversions).
• Monitor trends, investor behavior, and competitor activities to refine execution.
• Lead and mentor the social media team and external agencies/freelancers.
• Establish workflows, approvals, reporting cadences, and performance expectations.

Connaissances

Leadership experience

Multi-channel strategy

Content calendar planning

Brand positioning

Regulatory compliance awareness

Cross-functional collaboration

Performance measurement

Indonesian market knowledge

English proficiency

Ownership & speed

Outils

Instagram

TikTok

YouTube

Facebook

LinkedIn

X (Twitter)

Threads

Telegram

Description du poste

XTB Indonesia is seeking a Social Media Manager to lead and scale our social media presence in Jakarta. You will drive multi-channel content, collaborate with cross-functional teams, and ensure compliance with local regulations while delivering measurable growth in brand awareness and qualified leads.

Join a global fintech leader committed to employee development and a Great Place to Work-certified culture, with a hands-on role in shaping (and executing) local social narratives and