Campaign Architect - End-to-End Marketing (Gaming)

PT. Garena Indonesia; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. Garena Indonesia is seeking a Campaign Lead to own marketing campaigns from planning to reporting, across owned, paid, and earned media.

You will translate briefs into actionable strategies, shape the campaign's direction, and oversee creative direction and content quality. You will plan channels, review outputs, monitor performance, and coordinate with Designers, KOLs, Community, and Events to meet KPIs while sharing learnings for future playbooks.

Qualifications

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience coordinating with creative, media, or cross-functional teams to execute campaigns.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics (reach, engagement, views, clicks, conversions, KPIs).
• Campaign strategy: translate objectives into audience, key message, tactics and execution plan.
• Project management: manage timelines, deliverables, stakeholders and launch readiness.
• Creative direction: develop concepts or strong judgement for creative direction.

Responsibilities

• Own assigned campaigns end-to-end from planning to reporting.
• Translate briefs from Marketing Lead into actionable campaign strategies.
• Develop the campaign's strategic direction, including big ideas and audience insight.
• Own creative direction, including tone, visuals, copy direction and content quality.
• Plan channels across owned, paid, and earned media.
• Prepare content briefs, review outputs, and ensure readiness before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.
• Coordinate with Designers, KOLs, Community, Events, and other teams to deliver campaign requirements.
• Manage campaign budget, including planning and tracking within allocation.
• Deliver campaign plans, content plans, and post-mortem reports.
• Share learnings to support future campaign playbooks and team improvement.

Skills

Campaign planning

Brand marketing

Content marketing

Cross-functional coordination

Project management

Creative direction

Performance analytics

Job description

PT. Garena Indonesia is seeking a Campaign Lead to own marketing campaigns from planning to reporting, across owned, paid, and earned media.

You will translate briefs into actionable strategies, shape the campaign's direction, and oversee creative direction and content quality. You will plan channels, review outputs, monitor performance, and coordinate with Designers, KOLs, Community, and Events to meet KPIs while sharing learnings for future playbooks.