Email Marketing, CRM & Retention Manager (Lifecycle)

PT SEKZA HAMKAT YOUZA; Provinsi Bali; Híbrido; IDR 180.000.000 - 300.000.000; Jornada completa

Descripción de la vacante

PT SEKZA HAMKAT YOUZA is seeking an Email Marketing, CRM & Retention Manager (Lifecycle) to build relationships through email marketing, flows, newsletters and retention offers for two existing brands and two new brands launching in-house. You will optimize Klaviyo, e-commerce data and multi-country rollouts from Bali.

You will develop capture strategies, manage subscriptions and affiliate programmes, and produce monthly revenue reports by flow and segment across brands and markets, with a

Formación

• 3+ years in CRM, lifecycle or email marketing for a direct-to-consumer e-commerce brand.

Responsabilidades

• Build a pop-up and form strategy to capture email addresses, names, and key dates.
• Rebuild Klaviyo flows: welcome, post-purchase, order status, review requests, abandoned cart, failed payment recovery.
• Write newsletters with value-driven content and calendars.
• Create reactivation sequences with segments, upsell/cross-sell offers, and new concepts (e-books, limited editions, seasonal gifts).
• Launch and manage subscription and affiliate programmes; recruit from top customers and community leaders.
• Produce monthly revenue reports by email/SMS flows and segments; port system to new brands/countries.

Conocimientos

CRM

Lifecycle marketing

Email marketing

Klaviyo

A/B testing

Deliverability

Segmentation

WooCommerce data

Shopify data

Copywriting

Relocation willingness

Educación

Bachelor's degree or equivalent

Herramientas

Klaviyo

WooCommerce

Shopify

Descripción del empleo

Email Marketing, CRM & Retention Manager (Lifecycle)

You will build customer relationships through email marketing, capture strategies, flows, newsletters, reactivation offers, subscription and affiliate programmes for two existing brands and two new brands launching in-house. Your job is to bring existing tools and mechanics to life and double the repeat rate, working with a base of over 50,000 customers where fewer than one in ten currently reorder.

Key responsibilities

• Build a pop-up and form strategy to capture not just email addresses but first name, reason (loved one, parent, oneself) and important dates, testing entry offers, display moments and mobile variants
• Rebuild Klaviyo flows including welcome, post-purchase, order status updates, review requests, abandoned cart and failed payment recovery
• Write a newsletter that provides value before selling, including project updates, behind-the-scenes content, education and key date calendars
• Create reactivation sequences by segment, upsell and cross-sell offers, and new concepts such as e-books, limited editions and seasonal gift boxes
• Launch and manage the subscription and affiliate programmes, recruiting from top customers and community leaders, and connecting the shareable gift to the programme
• Produce monthly reports of revenue generated by email and SMS by flow and segment, then port the system to the second brand across four countries and to new brands as they launch

About you

• At least 3 years in CRM, lifecycle or email marketing for a direct-to-consumer e-commerce brand
• Excellent written English to write newsletters yourself
• Deep Klaviyo skills including flows, segments, A/B tests and deliverability, plus WooCommerce or Shopify data experience
• Experience launching or running a subscription, referral or ambassador programme
• Ability to produce from a blank page: emails, e-books, offers
• Willingness to relocate to Bali

About us

We are a French-founded e-commerce group. Our products are bought online, mostly on mobile, as meaningful gifts for a loved one, and every order gets a personal follow-up after purchase. Launched in 2023, we have close to 50,000 orders to date with a strong seasonal peak every year. We have thousands of public reviews and a large social community. A second brand sells to the UK, the US, Canada and Australia since 2026. Two new brands are in preparation, launching internally over the coming year. Our Canggu office brings together creative, video production and growth, with the founder on site.

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