Email and SMS Marketing Manager - Klaviyo expert

simonyan consulting; Provinsi Bali; Hybrid; IDR 200,880,000 - 279,000,000; Full time

Job summary

Simonyan Consulting is seeking a skilled Email & SMS Marketing Manager to own end-to-end campaigns for a consumer brand. You will run both channels in harmony, writing on-brand copy and driving retention.

Based in Bali with full-time hours overlapping Bali time, you will coordinate with the Head of Marketing and design teams to plan, build, test and optimize lifecycle programs and campaigns. Experience in Klaviyo and strong English writing are essential.

Qualifications

• 3+ years in ecommerce email marketing with hands-on Klaviyo work
• Experience running campaigns and automated flows for a consumer brand
• Strong written English and ability to match a brand voice
• Practical SMS experience and knowledge of lifecycle marketing
• Experience with segmentation, testing, deliverability and retention metrics
• Able to explain results and gaps in platform-reported revenue
• Sharp attention to detail and a strong QA process
• Self-starter who can prioritize and drive projects
• Full-time availability with Bali working hours overlap

Responsibilities

• Plan email and SMS calendars around launches, seasons and brand stories
• Execute campaigns from concept to send: brief, build, QA and scheduling
• Review and upgrade automations: welcome, browse, cart, post-purchase, cross-sell and win-back
• Segment audiences for new prospects, first-time buyers, repeat customers, VIPs and lapsed subscribers
• Grow and clean the subscriber list with signup flows and deliverability best practices
• Lead SMS strategy to work in harmony with email across markets
• Run tests and translate results into actionable next steps
• Stay close to product news, stock, and customer feedback for accurate messaging

Skills

Email marketing

SMS marketing

Lifecycle marketing

Segmentation

A/B testing

Data analysis

Brand voice

Attention to detail

Self-starter

Cross-functional

Tools

Klaviyo

Job description

Full-time | Bali preferred, remote within Indonesia considered

Bali hours (WITA, UTC+8)

Salary: IDR 18-25M gross/month plus employee benefits, with room to move for standout experience

Reporting line: Head of Marketing

About The Role

We're a consumer brand moving our email and SMS work in-house, and we need someone to run both channels end to end. Email already drives a meaningful share of our revenue. The goal now is to have one person who knows our products, customers and tone inside out, and who uses that knowledge to write better campaigns and keep customers coming back.

You'll work day to day with the Head of Marketing and our creative team, building and refining everything inside Klaviyo.

What You'll Be Doing

• Planning the email and SMS calendar around launches, seasonal moments, brand stories and what customers actually need
• Taking campaigns from idea to send: concept, copy, design brief, build, QA and scheduling
• Reviewing and upgrading our automations, including welcome, browse and cart abandonment, post-purchase, cross-sell and win-back
• Tailoring messages for different groups: new prospects, first-time buyers, repeat customers, VIPs and lapsed subscribers
• Growing a healthy list through better signup flows, strong deliverability, proper consent handling and clean suppression
• Leading SMS strategy so it works alongside email and meets the rules in each market we sell to
• Running tests and turning the numbers into clear next steps
• Keeping close to product news, stock levels and customer feedback so every message is accurate and on brand

You'll be a good fit if you have

• 3+ years in ecommerce email marketing, with real hands-on time in Klaviyo
• A track record running both campaigns and automated flows for a consumer brand
• Strong written English and the ability to match a distinct brand voice
• Practical SMS experience
• Solid knowledge of segmentation, lifecycle marketing, testing, deliverability and retention metrics
• The ability to explain results plainly, including where platform-reported revenue falls short
• Sharp attention to detail and a dependable QA process
• A self-starting approach: you spot what's worth doing, suggest priorities and see things through
• Full-time availability and steady overlap with Bali working hours

A plus if you've

• Worked with fashion, lifestyle or other visually led brands
• Helped move a channel from an agency to an in-house team

How We Work

You'll partner with graphic and email designers as we grow that side of the team. Your focus is the messaging, briefs, execution and results, so advanced design skills aren't required.

We don't have a permanent office yet. We lean toward Bali-based candidates because we value working closely and being near the product, but we're open to strong people elsewhere in Indonesia who can keep Bali hours. Any future office or relocation plans will be agreed together during the hiring process.

Your first three months

• Month 1: Wrap up the agency handover, get to know the brand and products, audit the account, set a performance baseline and propose priorities
• Month 2: Run the calendar on your own, ship the most important flow fixes and set up a regular testing and reporting rhythm
• Month 3: Show steady ownership, clear lessons from your tests and measurable progress toward the retention goals we set together

Skills: sms,marketing,klaviyo,campaigns,email