Regional CRM Manager

ShopBack Group; Jakarta Pusat; Hybrid; IDR 420,000,000 - 720,000,000; Full time

Benefits offered by this job

Career growth

Be part of a winning team on a journey

Competitive compensation based on size

Candid, open, and collaborativeculture

Job summary

ShopBack Group in Jakarta seeks a senior CRM/Lifecycle Marketing leader to define and drive regional lifecycle engagement across 13 markets, with hands-on campaign design and segmentation work.

You will lead multi-market CRM initiatives, partner with product and data teams, and mentor teammates while championing data-driven experimentation in a fast-paced digital environment.

Qualifications

• 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Responsibilities

• Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
• Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
• Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
• Partner with Product, Data, and Tech to architect CRM tooling and automation
• Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
• Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
• Champion experimentation — pilot new tactics, measure rigorously, scale winners.
• Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.

Skills

CRM strategy

Lifecycle marketing

Multi-market leadership

Data-driven campaigns

Analytical skills

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

Our Journey

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

What You'll Own

• Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
• Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
• Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
• Partner with Product, Data, and Tech to architect CRM tooling and automation
• Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
• Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
• Champion experimentation — pilot new tactics, measure rigorously, scale winners.
• Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.

Essentials to Succeed

• 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.