Fullstack Digital Marketing Manager

IBMC; Jakarta Barat; Híbrido; IDR 400.000.000 - 600.000.000; Jornada completa

Descripción de la vacante

IBMC, a Business Management Consulting firm, is hiring a strategic Fullstack Digital Marketing Manager to lead our Growth Marketing team. You will oversee Performance Ads, CRM, and SEO, shaping integrated full-funnel strategies to maximize ROI and lower CAC.

You bring at least 5 years in digital marketing with 2 years in a leadership role, hands-on experience with GA4, Meta/Google Ads, Klaviyo/Mailchimp, SEMrush or Ahrefs, and a track record across Fintech or financial services.

Formación

• Minimum 5 years in digital marketing with at least 2 years in a leadership or managerial role.
• Hands-on execution and management of Performance Ads (Meta/Google), CRM automation, and SEO.
• Experience in a fast-paced agency environment; fintech/financial services exposure is a plus.
• Proficient with GA4, Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.

Responsabilidades

• Lead Growth Marketing team overseeing Ads, CRM, and SEO.
• Develop and execute integrated full-funnel strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.
• Oversee campaign architecture, budgeting, tracking, and ROI optimization.
• Guide CRM specialists in customer journeys, automation workflows, and segmentation.
• Own digital marketing reporting and translate data into growth insights.

Conocimientos

Digital Marketing

Team Leadership

Performance Ads

CRM Tools

SEO

GA4

Budget Management

Herramientas

Meta Ads Manager

Google Ads

SEMrush

Ahrefs

Klaviyo

Mailchimp

Descripción del empleo

IBMC is a Business Management Consulting firm that connects global companies with top-tier talent. We are currently assisting our sister company a high-growth international marketing agency specializing in the financial services, fintech, and proprietary trading sectors in hiring a strategic Fullstack Digital Marketing Manager. Our agency serves 100% international clients, delivering performance-driven growth on a global scale.

We are looking for a powerhouse Fullstack Digital Marketing Manager to lead our Growth Marketing team. In this pivotal role, you will oversee specialists across Performance Ads, CRM, and SEO, driving integrated full-funnel strategies. You are not just a manager but a growth architect who understands how to bridge the gap between paid media, organic search, and lifecycle retention to maximize ROI and lower CAC.

Key Responsibilities

• Team Leadership: Mentor and manage a high-performing team of specialists (Ads, CRM, SEO), fostering a collaborative and results-oriented environment.
• Full-Funnel Strategy: Develop and execute integrated digital marketing strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.
• Performance Oversight: Direct the Performance Ads team in campaign architecture, high-budget optimization, and rigorous tracking to ensure maximum ROI and efficient CAC.
• Lifecycle Marketing: Guide the CRM specialist in building sophisticated customer journeys, automation workflows, and advanced segmentation.
• Data-Driven Reporting: Own the digital marketing reporting process, translating complex multi-channel data into actionable growth insights for stakeholders.
• Budget & Media Planning: Manage significant digital marketing budgets across all platforms, ensuring optimal allocation and performance.
• Creative Collaboration: Lead the development of high-impact creative briefs, partnering with design and video teams to produce performance-first assets.
• Cross-Functional Alignment: Collaborate with Web Development, Sales, Media, and PR teams to ensure a unified and cohesive brand presence.
• Experience: Minimum 5 years in digital marketing, with at least 2 years in a leadership or managerial role.
• Core Expertise: Proven track record in hands-on execution and management of Performance Ads (Meta/Google), CRM (Klaviyo/Mailchimp), and SEO.
• Industry Background: Previous experience in a fast-paced agency environment, ideally with exposure to Fintech, Proprietary Trading, or Financial Services.
• Technical Proficiency: Mastery of Google Analytics (GA4), Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.
• Analytical Mindset: Strong ability to manage budgets, analyze market trends, and deliver measurable growth targets.
• Language: Professional-level English (written and verbal) for international team and client collaboration.
• Location: Willing to work in a Hybrid setup in Jakarta or Bali.
• Competitive Salary: Premium package aligned with senior management experience.
• Global Exposure: Direct impact on high-scale international brands in the financial sector.
• Professional Growth: Opportunity for rapid career advancement within a dynamic agency group.
• Business Travel: Opportunities for international networking and market visits.