Ecommerce Marketing Manager

Anker Innovations; Jakarta Pusat; Sur place; IDR 480 000 000 - 720 000 000; Plein temps

Résumé du poste

Anker Innovations in Jakarta is seeking a seasoned E-commerce Promotions Lead to own monthly promotional planning and ads strategy across Shopee, TikTok, and Tokopedia. You will define campaigns, discount depth, voucher architecture, and budget allocation, then collaborate with the IDI Team to align strategy and drive measurable ROAS.

The role is planning-focused (not execution) and requires close collaboration with strategy members and the ads PIC to drive daily alignment and improvements.

Qualifications

• 5+ years in e-commerce with promotion planning or performance marketing
• Experience building promotion calendars and ads budget/ROAS frameworks
• Ability to collaborate with IDI Team and agency partners
• Strong data skills for dashboards and ROI analysis

Responsabilités

• Monthly promotional planning for Shopee, TikTok, and Tokopedia
• Build the monthly promotion calendars and decide on hero products, campaigns, and pacing
• Set discount depth and design voucher/bundle mechanics within approved ceilings
• Define ROAS targets and ad efficiency guardrails per platform and format
• Allocate monthly ads budget per brand and campaign, review performance weekly
• Maintain the promotions and ads performance dashboard and report ROI insights

Connaissances

Data analysis

Promo planning

Ads strategy

Budgeting

Formation

Bachelor's degree in Marketing or related field

Outils

Excel

BI tools

Description du poste

Anker Innovations is a global leader in consumer electronics, dedicated to turning Anker Indonesia's e-commerce ambition into disciplined, compounding execution.

About the Role

Own the monthly promotion plan and ads strategy across Shopee, TikTok, and Tokopedia for Anker's 16 stores. You do not execute — you plan. This role defines which campaigns we run, how deep we discount, how we structure vouchers and bundles, and how we deploy our ads budget. You will work directly with the IDI Team's strategy members and ads PIC to align and drive daily execution.

Responsibilities

• Monthly Promotional Planning
• Produce the monthly promotion plan for each platform — this is your core deliverable
• Build the monthly promotion calendar for Shopee, TikTok, and Tokopedia: which campaigns to join (Mega, Payday, double-date, thematic), which hero products to push, and the pacing across the month
• Set discount depth per hero product and campaign tier, within the Indonesia E-Commerce Manager's approved promo ceilings
• Design voucher architecture and bundle mechanics for each campaign
• Align the promotion plan with platform campaign slots and co-funding via the platform Category Manager
• Present the plan to the Indonesia E-Commerce Manager for approval, then brief the IDI Team strategy members to execute
• Own the promo ROI view: after each campaign, assess discount efficiency and feed findings into the next month's plan
• Set the monthly ads budget allocation per platform, per brand (Anker / Soundcore / Eufy), and per campaign
• Define ROAS targets and ad efficiency guardrails per platform and ad format
• Set the ad format mix: search, discovery, live shopping ads, video shopping ads
• Define keyword architecture and bidding strategy guardrails
• Review ads performance weekly with the IDI Team's ads PIC; adjust strategy monthly based on data
• Own the ads performance scorecard: spend, ROAS, contribution to GMV by format
• Be the direct working counterpart to the IDI Team's platform strategy members and ads PIC
• Conduct weekly alignment per platform track
• Lead the monthly integrated review across all platforms with IDI Team leadership
• Escalate issues that need the manager's authority
• Analysis & Insight
• Run campaign post-mortems: which promos delivered, which burned margin
• Analyze promotional elasticity and ad performance patterns
• Maintain the promotion and ads performance dashboard

Qualifications

• 5+ years in e-commerce, with at least 2 years in promotion planning, ads strategy, performance marketing, or commercial planning — not pure operations
• Deep understanding of at least two of: Shopee marketplace ads and campaigns, TikTok Shop ads and content/live ecosystem, Tokopedia marketplace
• Demonstrated ability to build promotion calendars and ads budget/ROAS frameworks
• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team
• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans

Required Skills

• Strong data skills: dashboards, promo ROI and ads performance analysis, data-driven plans

Preferred Skills

• Experience working with or through an IDI Team, reseller, or agency partner — coordinating with their ads team