Ecommerce & Growth Manager (D2C Website)

TNP Group (Mooimom); Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

TNP Group, home to MOOIMOM, MUGU, and MomCozy, is seeking an Ecommerce & Growth Manager in Jakarta to own D2C growth across our website channels. You’ll drive SEO, AI Search optimization, and CRO while coordinating with IT, UI/UX, Marketplace, and Content teams.

Join a collaborative team and lead growth initiatives from strategy to execution, with close data analysis and performance reporting. On-site in Kelapa Gading, Jakarta Utara, with opportunities to shape our D2C roadmap.

Qualifications

• 3-5 years of experience in ecommerce, digital marketing, or D2C website commerce
• Track record of contributing to online sales growth for ecommerce or marketplace channels
• Comfortable collaborating with IT and UI/UX teams on website improvements
• A plus: experience in mother & baby, fashion, or consumer goods industries
• Working knowledge of SEO (on-page, off-page, basic technical SEO); curiosity about AI Search Optimization (AEO/GEO) is a bonus
• Some exposure to CRO, UX flow, or A/B testing
• Familiarity with paid advertising platforms: Google Ads, Meta Ads, YouTube Ads, and/or programmatic
• Familiar with Indonesian marketplace platforms: Shopee & TikTok Shop
• Proficient in AI tooling (ChatGPT, Gemini, Claude) for data analysis
• Willing to work on-site in Kelapa Gading, Jakarta Utara

Responsibilities

• Drive D2C Revenue & Growth targets across MOOIMOM, MUGU, and MomCozy based on performance data
• Support Marketplace-to-D2C migration and CRM initiatives to drive repeat purchases
• Execute SEO initiatives and develop AI Search Optimization approach
• Improve Customer Experience & Conversion with UI/UX collaboration and CRO testing
• Plan and monitor paid campaigns (Google Ads, Meta, YouTube, programmatic) and optimize ROAS
• Maintain dashboards (GA4, Google Search Console) and translate data into actionable insights
• Coach and support a Website Executive and represent D2C in cross-functional forums

Skills

Growth strategy

Data analysis

Cross-functional collaboration

SEO knowledge

CRO / UX optimization

Paid media planning

GA4 / Analytics

Communication

Education

Bachelor’s degree

Tools

GA4

Google Analytics

Google Tag Manager

Google Search Console

Job description

We’re TNP Group, home to MOOIMOM, MUGU, and MomCozy. As we grow our D2C website channel, we’re looking for an Ecommerce & Growth Manager to drive website growth, support our marketplace-to-website migration, and strengthen our search visibility (SEO & AI Search).

Great fit for someone early-to-mid career in ecommerce/growth, ready for real ownership and working closely with data, campaigns, and teams across IT, UI/UX, Marketplace, and Content.

What You’ll Drive :

1. D2C Revenue & Growth, Drive website revenue and traffic targets across MOOIMOM, MUGU, and MomCozy by executing growth initiatives based on performance data, market trends, and competitive insights.

2. Marketplace-to-D2C Migration, Support the strategy to migrate customers from marketplaces (Shopee & TikTok Shop) to our own website, help build loyalty/CRM mechanisms that drive repeat purchases, and coordinate with the Marketplace team to avoid channel cannibalization.

3. Digital Discoverability (SEO & AI Search), Execute SEO initiatives to improve organic visibility, and start building our AI Search Optimization (AEO/GEO) approach so our products and content stay relevant across Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar platforms.

4. Customer Experience & Conversion (CRO), Work closely with the UI/UX team to improve the customer journey from landing page to checkout, and run A/B testing initiatives to lift conversion rate and AOV.

5. Paid Media Support, Help plan and monitor paid acquisition campaigns (Google Ads, Meta Ads, YouTube Ads, programmatic), track ROAS and CAC, and flag optimization opportunities.

6. Performance Reporting & Insights, Maintain performance dashboards using GA4, Google Search Console, and other tools, and translate data into clear, actionable insights for the Head of Marketing.

7. Team Collaboration, Coach and support a Website Executive on day-to-day execution, and represent the D2C channel in cross-functional discussions.

What We’re Looking For :

• Bachelor’s degree in any major (Marketing, Digital Business, Communications, or Management preferred)
• 3-5 years of experience in ecommerce, digital marketing, or D2C website commerce
• Some track record of contributing to online sales growth, website and/or marketplace
• Comfortable collaborating with IT and UI/UX teams on website improvements
• A plus: experience in mother & baby, fashion, or consumer goods industries
• Working knowledge of SEO (on-page, off-page, basic technical SEO); curiosity about AI Search Optimization (AEO/GEO) is a bonus
• Some exposure to CRO, UX flow, or A/B testing
• Familiarity with paid advertising platforms: Google Ads, Meta Ads, YouTube Ads, and/or programmatic
• Comfortable using GA4, Google Search Console, and Google Tag Manager
• Familiar with Indonesian marketplace platforms: Shopee & TikTok Shop
• Enjoys using AI tools (ChatGPT, Gemini, Claude, etc.) to speed up data analysis and research
• Proactive, communicative, eager to grow into a strategic ecommerce role
• A plus: Google Ads Certification, Meta Blueprint, or GA4 certification but real portfolio results matter more than formal certificates
• Willing to WFO in Kelapa Gading, Jakarta Utara.

Why Join TNP Group?

• Be part of a leading mother & baby house of brands trusted by millions of Indonesian families
• Work closely with a solid cross-functional team: IT, UI/UX, Marketplace, Content, and Livestream
• A genuine growth path this role is designed as a stepping stone toward more senior D2C/growth leadership