E-Commerce TikTok Specialist

madame gie cosmetics; Indonesia; On-site; IDR 89,280,000 - 223,200,000; Full time

Job summary

Madame Gie Cosmetics is seeking a TikTok E-commerce Specialist to grow sales on TikTok Shop. You will own content strategy, live selling, creator partnerships, and ad optimization to hit GMV and profitability targets.

Responsibilities include managing listings, pricing, promotions, video production, and affiliate recruitment, with a focus on beauty trends in Indonesia. Strong analytical skills and teamwork are essential for success.

Qualifications

• Minimum 2 years of experience in TikTok/social commerce/e-commerce
• Experience in beauty, skincare, or FMCG is preferred

Responsibilities

• Manage TikTok Shop operations: product listings, pricing, promotions, and store performance
• Plan content calendars and coordinate video production and live selling sessions
• Recruit and manage affiliates, KOLs, and KOCs in the beauty space
• Run and optimize TikTok Ads (GMV Max, Video/Live Shopping Ads, Spark Ads) to achieve ROAS targets
• Execute campaigns for major sale moments (double-date sales, Mega Sale)
• Analyze sales, competitor, and trend data; deliver regular performance reports

Skills

TikTok Shop knowledge

Ads optimization

Data analytics

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

TikTok Seller Center

Job description

We’re looking for a TikTok E-commerce Specialist to grow our beauty brand’s sales on TikTok Shop. You’ll own content strategy, live selling, creator partnerships, and ad optimization to hit GMV and profitability targets.

Responsibilities

About the Role

We’re looking for a TikTok E-commerce Specialist to grow our beauty brand’s sales on TikTok Shop. You’ll own content strategy, live selling, creator partnerships, and ad optimization to hit GMV and profitability targets.

Responsibilities

• Manage TikTok Shop operations: product listings, pricing, promotions, and store performance
• Plan content calendars and coordinate video production and live selling sessions
• Recruit and manage affiliates, KOLs, and KOCs in the beauty space
• Run and optimize TikTok Ads (GMV Max, Video/Live Shopping Ads, Spark Ads) to achieve ROAS targets
• Execute campaigns for major sale moments (double-date sales, Mega Sale)
• Analyze sales, competitor, and trend data; deliver regular performance reports

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 2 years of experience in TikTok/social commerce/e-commerce, preferably in beauty, skincare, or FMCG
• Strong knowledge of TikTok Shop (Seller Center, affiliate, live, ads)
• Proven experience managing TikTok Ads with measurable results
• Analytical mindset (GMV, CTR, CVR, ROAS, AOV)
• Understanding of beauty trends and Indonesian consumer behavior
• Creative, proactive, and results-driven, with strong communication skills