TikTok Shop Growth Lead – Beauty E‑commerce

Madame Gie Cosmetics; Jakarta Barat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Madame Gie Cosmetics is seeking a TikTok Shop Marketing Specialist to drive product listings, pricing, and promotions in Indonesia. You will plan content, coordinate video production, and manage affiliates and KOLs to boost ROAS.

You should have 2+ years in TikTok/social commerce, a strong grasp of TikTok Ads, and sharp analytical skills to report on GMV, CTR, CVR, ROAS, and AOV. This role focuses on the beauty category and Indonesian consumer behavior, requiring proactive collaboration with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in TikTok/social commerce/e-commerce, preferably in beauty, skincare, or FMCG.
• Strong knowledge of TikTok Shop and proven experience with TikTok Ads and performance metrics.

Responsibilities

• Manage TikTok Shop operations: product listings, pricing, promotions, and store performance
• Plan content calendars and coordinate video production and live selling sessions
• Recruit and manage affiliates, KOLs, and KOCs in the beauty space
• Run and optimize TikTok Ads (GMV Max, Video/Live Shopping Ads, Spark Ads) to achieve ROAS targets
• Execute campaigns for major sale moments (double-date sales, Mega Sale)
• Analyze sales, competitor, and trend data; deliver regular performance reports

Skills

TikTok Shop knowledge

Analytical mindset

Communication skills

Creative

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

TikTok Seller Center

TikTok Ads

Job description

Madame Gie Cosmetics is seeking a TikTok Shop Marketing Specialist to drive product listings, pricing, and promotions in Indonesia. You will plan content, coordinate video production, and manage affiliates and KOLs to boost ROAS.

You should have 2+ years in TikTok/social commerce, a strong grasp of TikTok Ads, and sharp analytical skills to report on GMV, CTR, CVR, ROAS, and AOV. This role focuses on the beauty category and Indonesian consumer behavior, requiring proactive collaboration with