E-Commerce Channel Business Analytic Leader

IKEA; Tangerang; On-site; IDR 279,000,000 - 446,400,000; Full time

Job summary

IKEA Tangerang is seeking a Senior Analytics Lead to turn data into actionable insights for e-Commerce growth. You will own cross-channel reporting, monitor performance, and guide pricing and assortment decisions to maximize profitability.

As a people leader, you will grow a high-performing analytics team, collaborate with commercial and operations teams, and ensure accurate financial reporting reflecting the business performance in Indonesia.

Qualifications

• 5+ years in traffic or media analysis with proven results in supporting digital business.
• 8+ years of progressive and diverse analytics experience.
• Strong understanding of Omnichannel (O2O) retail and digital commerce ecosystem.
• Good knowledge of digital analytics tools (GA, dashboards, ad platforms).
• Strong capability in data analysis and data visualization.
• Knowledge of forecasting methods and trend analysis.
• Strong stakeholder management and communication skills (English & Bahasa Indonesia).
• Ability to lead business through people with decisive leadership.
• High attention to detail with problem-solving and critical thinking.

Responsibilities

• Lead business navigation by translating data into actionable insights to support commercial decisions and growth.
• Own and manage e-Commerce data & reporting from GA, dashboards, advertising platforms, and reports.
• Develop and improve dashboards to monitor traffic, conversion, segmentation, and sales patterns.
• Analyze channel characteristics to optimize assortment strategy and channel profitability.
• Monitor digital advertising performance and ROI; evaluate price elasticity for pricing strategies.
• Provide regular insights and strategic recommendations to stakeholders across e-Commerce operations.
• Build and develop a high-performing analytics team aligned with IKEA values.
• Responsible for budget control and forecast routines with commercial and operations teams.

Skills

Data analysis

Data visualization

Traffic analysis

Omnichannel retail

Digital analytics

Stakeholder management

Communication skills

Leadership

Forecasting

Tools

Google Analytics

Marketplace dashboards

Advertising platforms

Job description

You believe a better life at work equals a better life. Join our team to start a better life for yourself.

What you’ll be doing day to day:

• Lead business navigation by translating data into actionable insights across the sales tree (traffic, conversion, basket size, and cost) to support commercial decision-making and sustainable growth of e-Commerce channels
• Own and manage all e-Commerce data & reporting from Google Analytics, marketplace dashboards, advertising platforms & commercial reports. Develop & continuously improve operational dashboards to monitor key business indicators including traffic performance, conversion funnel, customer segmentation, membership, product range productivity & sales patterns
• Analyze channel characteristics & performance to identify which products, ranges & solutions perform best in each platform, enabling optimized assortment strategy and stronger channel profitability
• Monitor & analyze digital advertising performance across channels, ensuring efficient traffic acquisition and continuous optimization of marketing ROI. Lead product performance and pricing analysis, including price elasticity evaluation to understand the relationship between price, demand, and margin in order to support commercial and pricing strategies
• Provide regular business insights & strategic recommendations to stakeholders by identifying business trends, opportunities and gaps across e-Commerce operations. Support e-Commerce P&L navigation by validating cost allocation structures and ensuring financial reporting accurately reflects the commercial performance of the business
• Build & develop a high-performing analytics team by coaching business analysts, fostering good environment and role modeling IKEA values to strengthen data-driven culture within the organization
• Responsible for budget control and forecast routine by working with commercial and operation team. Providing business insight and steer business growth

We want you to be a person who has:

• Interest in people's everyday life at home and in home-furnishing. Min. 5 years’ experience in traffic or media analysis related function & proven results in supporting digital business and min. 8 years of progressive and diverse working experience in analytics
• Strong understanding of Omnichannel (O2O) retail, digital commerce ecosystem, including how digital platforms, technology & customer behavior influence IKEA’s e-Commerce and omnichannel business
• Good knowledge of digital analytics tools (Google Analytics, marketplace dashboards & advertising platforms) to track and monitor online performance
• Strong capability in data analysis, data visualization to translate complex data into clear business insights
• Knowledge of forecasting methods and trend analysis to support business planning and identify future growth opportunities
• Strong stakeholder management and communication skills (English & Bahasa Indonesia) with the ability to present data insights clearly and support business decision-making
• Ability to lead business through people by demonstrating strong leadership capabilities and considered decision-maker
• High attention to detail with strong problem-solving and critical thinking, ensuring data accuracy

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible can afford them.