D2C eCommerce Commercial Manager - Power Tools

Bosch Indonesia; Jakarta Pusat; On-site; IDR 279,000,000 - 558,000,000; Full time

Job summary

Bosch Indonesia is seeking an experienced eCommerce and Digital Marketing leader to define and drive the D2C strategy across brand.com, marketplace, and app in Indonesia. You will work with central marketing to optimize content and product presentation in the Official Store and lead data-driven decisions to improve listings, promotions, and cost efficiency.

You will coordinate annual promotions, manage shop budgets, and collaborate with platforms and teams, representing Bosch Indonesia at

Qualifications

• 3–5 years of experience in eCommerce or Digital Marketing.
• Advanced Excel (Pivot tables, VLOOKUP) and PowerPoint.
• Fluent in English written and spoken; able to work in a global team.
• Familiar with data analytics and reporting tools; Power BI preferred.
• Strong understanding of performance marketing tools and marketplaces.
• Understanding of eCommerce cost drivers and supply chain efficiency.
• Strong negotiation and KPI setup skills.
• DTC eCommerce operation model experience.

Responsibilities

• Lead and drive the D2C eCommerce strategy for Indonesia.
• Optimize brand, product & service presentation in Official Store with the best content.
• Drive data-based decisions on listing, content, promotion, CRM from data analysis and visualization.
• Lead shop annual promotion planning & execution with central marketing and platforms.
• Profitability through budget planning, cost monitoring, and vendor/platform negotiations.
• Ensure smooth workflow and collaboration with team members and stakeholders.
• Represent PT on conferences and events to keep contact with main platforms.

Skills

eCommerce

Digital Marketing

Power BI

Excel (Pivot/VLOOKUP)

English (Fluent)

Education

Business/Economics/Statistics/Marketing degree

Tools

Power BI

Excel

Job description

At Bosch, we care. For you, our business, and our environment.

Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond business. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Job Description

• Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
• Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
• Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
• Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
• Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
• Ensure smooth & effective workflow & collaboration with team members and stakeholders
• Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.

Qualifications

• 3-5 years of experience in eCommerce or Digital Marketing
• Advanced usage of Microsoft Excel (Pivot table, V-lookup) and PowerPoint
• Fluent in both oral and written English, working language-English (including daily communication and meetings) and adaptable to work in a global team
• Familiar with data analytics and reporting tools, familiar with Power BI is preferred
• Strong understanding and command of Performance marketing tools and local marketplaces
• Understanding of eCommerce cost drivers and ability to increase efficiency in supply chain solutions (logistics, vendor, etc.)
• Solid management and negotiation skills & KPI set up
• Solid knowledge on DTC ecommerce operation models (especially .com)
• Good analytical skill with capturing trends from raw data
• Major in business, economics, statistics or marketing fields