Driver Acquisition Specialist

GSM | XanhSM Co.,LTD; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

GreenSM is seeking a hands-on Driver Acquisition Specialist to drive recruitment growth through impactful events, community engagement, and data-driven marketing initiatives. This role focuses on attracting quality drivers and strengthening our local presence on the ground.

The candidate will plan and execute activities such as roadshows, recruitment events, exhibitions, and community programs, while coordinating with agencies and internal teams to ensure smooth on-site execution and strong ROI

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
• 2–3 years of experience in driver mass-recruitment, event execution, data coordination or marketing operations.
• Strong execution mindset with the ability to manage multiple events and stakeholders.

Responsibilities

• Plan and execute driver acquisition activities including roadshows, recruitment events, product activations, exhibitions, and community engagement programs.
• Collaborate with agencies, vendors, and internal teams to manage logistics, production, manpower, and on-site execution.
• Analyze customer and driver insights to develop marketing plans, content strategies, and channel optimization.

Skills

English proficiency

Execution mindset

Advanced Excel

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related fields

Tools

Excel

Job description

Responsibilities

GreenSM is looking for a hands-on and execution-driven

Responsibilities

GreenSM is looking for a hands-on and execution-driven Driver Acquisition Specialist to support driver recruitment growth through impactful events, community engagement, and data-driven marketing initiatives. This role plays a key part in attracting quality drivers and strengthening our presence on the ground.

What You’ll Do

• Plan and execute driver acquisition activities including roadshows, recruitment events, product activations, exhibitions, and community engagement programs.
• Collaborate with agencies, vendors, and internal teams to manage logistics, production, manpower, and on-site execution.
• Analyze customer and driver insights to develop effective marketing plans, content strategies, and channel optimization.
• Manage vendor coordination, budgeting, contracts, payments, and post-event reporting with strong administrative control.
• Monitor performance data, maintain dashboards (Excel-based), and generate reports to track acquisition effectiveness and ROI.

Requirements

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields with good English proficiency.
• 2–3 years of experience in driver mass-recruitment, event execution, data coordination, community/vendor management, or marketing operations, preferably within ride-hailing, transportation, logistics, or a startup environment
• Strong execution mindset with the ability to manage multiple events and stakeholders simultaneously.
• Solid understanding of event operations, budgeting, branding, and customer engagement principles.
• Highly skilled in advanced Excel, with the ability analyse data into actionable insights.