Direct-Response Copywriter: Lead Campaigns & Brand Voice

Ku Creatives Unlimited; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Ku Creatives Unlimited is seeking an experienced copywriter to own direct-response copy strategy for diverse client accounts. You will write and refine copy for multi-format campaigns, shaping messaging decisions with a clear voice and brand consistency across all assets.

Collaborating with PMs and Video Editors, you’ll ensure messaging aligns with campaign objectives, and you’ll use performance data to refine writing. A strong portfolio and fluent English plus Bahasa Indonesia are essential.

Qualifications

• Bachelor's degree in a relevant field.
• 3–4 years of copywriting experience with paid ad assets.
• Strong English copywriting for US/UK market ads.
• Active Bahasa Indonesia; portfolio required.

Responsibilities

• Own direct-response copywriting strategy and execution for each client.
• Write and refine copy for complex, multi-format campaigns, making your own creative calls on messaging approach.
• Be the team's go-to for language consistency and brand voice across every campaign for a client.
• Partner with PMs and Video Editors so the messaging strategy lines up with campaign objectives, beyond just writing the text.
• Read the performance data (Hold Rate, Thumbstop Rate) and use it to sharpen your writing.
• Guide Video Editors and Caption Checkers on how to interpret the brief from a messaging and copy angle.
• Handle tricky revisions and step in when a client request is hard to execute, offering smart alternative messaging.
• Bring clients fresh ad ideas based on industry best practices and current social media trends.

Skills

Copywriting

Creative writing

English copywriting

Bahasa Indonesia

Education

Bachelor's degree

Job description

Ku Creatives Unlimited is seeking an experienced copywriter to own direct-response copy strategy for diverse client accounts. You will write and refine copy for multi-format campaigns, shaping messaging decisions with a clear voice and brand consistency across all assets.

Collaborating with PMs and Video Editors, you’ll ensure messaging aligns with campaign objectives, and you’ll use performance data to refine writing. A strong portfolio and fluent English plus Bahasa Indonesia are essential.