Strategic Copywriter for Persuasive Digital Campaigns

PT Esensi Solusi Buana (ESB); Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Esensi Solusi Buana (ESB) is seeking a talented content writer to craft engaging copy across digital, print, and social campaigns. You will translate audience empathy into compelling messaging and collaborate with creative teams.

The role requires 2+ years in creative writing, English proficiency, strong Bahasa Indonesia writing, and familiarity with AI writing tools. Travel may be required as campaigns demand agility and timely delivery.

Qualifications

• Fluent and expert in writing, reading, and listening in English with strong grammar and business communication.
• Bachelor's degree in a relevant field (Communications/Advertising/Marketing/Journalism or related).
• Minimum 2+ years of professional creative writing/copywriting in agencies or digital agencies.
• Excellent Bahasa Indonesia writing skills with native-like empathy for domestic audiences.
• Ability to write across ads, websites, long-form articles, video scripts, and UX/UI microcopy.
• Knowledge of AI tools (ChatGPT, Claude, Gemini, Perplexity, Google Workspace, Notion) to boost productivity.
• Strong attention to detail, time management, and multi-project handling.
• Willing to travel as required.

Responsibilities

• Produce persuasive written materials for digital, print, and social campaigns.
• Collect market trends, audience data, and competitor insights for content accuracy.
• Lead ideation and development of creative concepts across campaigns and channels.
• Proactively propose creative ideas to differentiate the brand.
• Collaborate with designers and marketing teams on campaigns and landing pages.
• Review, edit, and proofread content to ensure brand voice and clarity.
• Apply SEO principles and evaluate content performance data.
• Research customer pain points and market insights to craft authentic messaging.

Skills

Creative writing

Copywriting

Editing & proofreading

Bilingual English/Indonesian

SEO basics

Education

Bachelor's degree in Communications/Advertising/Marketing or related field

Tools

ChatGPT

Claude

Gemini

Perplexity

Google Workspace

Notion

Job description

PT Esensi Solusi Buana (ESB) is seeking a talented content writer to craft engaging copy across digital, print, and social campaigns. You will translate audience empathy into compelling messaging and collaborate with creative teams.

The role requires 2+ years in creative writing, English proficiency, strong Bahasa Indonesia writing, and familiarity with AI writing tools. Travel may be required as campaigns demand agility and timely delivery.