Direct-Response Copywriter: Strategy, Brand Voice, Growth

Ku Creatives Unlimited; Jakarta Selatan; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

Ku Creatives Unlimited in Jakarta Selatan is seeking an experienced copywriter to own the direct‑response strategy for multiple client accounts, crafting compelling US/UK market ads and maintaining language consistency.

You will collaborate with PMs and video editors, revise work through client feedback, and bring fresh messaging ideas aligned with industry trends and performance data.

Qualifications

• Bachelor's degree in a relevant field.
• 3–4 years of copywriting experience with ad assets.
• Fluent in English for US/UK markets; Bahasa Indonesia.

Responsibilities

• Own the direct-response copywriting strategy and execution for each client account.
• Write and refine copy for complex, multi-format campaigns with independent messaging decisions.
• Be the team's go-to for language consistency and brand voice across campaigns.
• Partner with PMs and Video Editors to align messaging with campaign objectives.
• Read performance data (Hold Rate, Thumbstop Rate) to sharpen your writing.
• Guide Video Editors on interpreting briefs from a messaging perspective.
• Handle revisions and offer smart alternative messaging when needed.
• Bring clients fresh ad ideas based on industry best practices and trends.

Skills

Copywriting

English proficiency

Brand voice

Education

Bachelor's degree

Job description

Ku Creatives Unlimited in Jakarta Selatan is seeking an experienced copywriter to own the direct‑response strategy for multiple client accounts, crafting compelling US/UK market ads and maintaining language consistency.

You will collaborate with PMs and video editors, revise work through client feedback, and bring fresh messaging ideas aligned with industry trends and performance data.