Digital Performance Senior Officer

PT Bussan Auto Finance (BAF); Jakarta Selatan; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT Bussan Auto Finance (BAF) is seeking a Digital Performance Senior Officer to manage budgeting for digital campaigns, analyze results, and optimize lead flow. You will monitor campaigns, drive KPI achievement, and craft programs to boost customer engagement.

The role emphasizes data-driven marketing, report generation, and collaboration with internal teams to enhance customer experiences and program effectiveness.

Qualifications

• Bachelor's degree in any major with detail orientation and strong analytical skills.
• Familiarity with digital marketing tools and campaign tracking.
• Good communication and organizational skills.
• Proficiency in MS Office, MySQL, Google Data Studio, Tableau and other data tools.
• A sales-target orientation is desirable.
• Strong analytical and strategic thinking abilities.

Responsibilities

• Carry out budgeting allocation for digital campaigns and analyze performance, improving lead flow and distribution.
• Monitor and analyze internal and external digital campaigns and KPI achievement.
• Create marketing programs for internal teams and customer-focused incentive or loyalty initiatives.
• Enhance customer experience and develop innovative marketing systems with clear follow-up scripts and SLAs.
• Gather customer insights through surveys, focus groups, or interviews.
• Provide weekly and monthly reports on division achievements and support administration tasks.

Skills

Analytical skills

Detail oriented

Communication

Organizational skills

Strategic thinking

Education

Bachelor's degree

Tools

MS Office

MySQL

Google Data Studio

Tableau

Job description

We are looking for a Digital Performance Senior Officer to join our dynamic team. If you are passionate about digital marketing and performance monitoring, this is an exciting opportunity for you!

Key Responsibilities

Carry out the budgeting allocation process for the digital campaign that will be run, continue to analyze the performance of the digital campaign results, including making process improvements to the digital campaign carried out, such as the flow of leads distribution and also following up with the network for its digital leads.

Monitoring and analyzing digital campaigns run both internally and externally and the achievement of Division KPIs

Create marketing program for internal team (incentive and reward scheme) or competition, also another innovative business program for customer (discount, purchase with purchase, or loyalty point reward)

Enhance customer experience and innovative marketing system development with specific strategy of follow up script, guidance, SLA, etc

Gather customer insight through survey, FGD, or interview method

Providing weekly and monthly reports on division achievements and assisting in the division's administration process

Requirements

Bachelor of any major with detail oriented with strong analytical skills and minimum 2 years of experiences

Familiarity with digital marketing tools and campaign tracking

Good communication and organizational skills

Proficient in MS Office, MySQL, Google Data Studio, Tableau, and other data visualization and reporting tools

A sales target oriented person will be suitable for this role

Strong analytical and strategic thinking is a must