Digital Marketing Specialist - Travel Brand Growth

Sunway Trek Masindo; Batam; On-site; IDR 89,280,000 - 167,400,000; Full time

Benefits offered by this job

Competitive salary

Career development opportunities

Professional training and development

Collaborative and inclusive culture

Flexible working arrangements

Health and wellness benefits

Projects in travel and tourism

Job summary

Sunway Trek Masindo, a Batam Kota-based travel company, is seeking a Digital Marketing Executive to develop and execute digital strategies across social media, email, SEO and PPC to grow brand awareness and customer engagement in a competitive market.

You will create engaging content, optimise campaigns, analyse performance data, collaborate with internal teams, and stay ahead of industry trends to drive growth and deliver memorable travel experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 2–3+ years in digital marketing or similar role.
• Strong knowledge of social media, email marketing, SEO, and PPC.
• Proficiency with GA, Google Ads, Facebook Business Manager, and CMS.
• Excellent written and spoken English and Indonesian.
• Creative thinker with a data-driven mindset.

Responsibilities

• Develop and implement digital marketing campaigns across channels.
• Manage and optimise company social media accounts.
• Create engaging digital content (graphics, copy, videos).
• Conduct keyword research and SEO optimization.
• Manage PPC campaigns and monitor ROI.
• Analyse data and prepare performance reports.
• Collaborate with internal teams to align with business goals.
• Monitor industry trends and competitors.
• Engage with customers via digital channels and respond to inquiries.

Skills

Digital marketing expertise

Content creation

Analytics

English & Indonesian comms

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

CMS platforms

Job description

Sunway Trek Masindo, a Batam Kota-based travel company, is seeking a Digital Marketing Executive to develop and execute digital strategies across social media, email, SEO and PPC to grow brand awareness and customer engagement in a competitive market.

You will create engaging content, optimise campaigns, analyse performance data, collaborate with internal teams, and stay ahead of industry trends to drive growth and deliver memorable travel experiences.