Social Media & Digital Marketing Spesialist

Pt Instrumatech Industries Solutions; Jawa Barat; Hybrid; IDR 167,400,000 - 312,480,000; Full time

Job summary

Pt Instrumatech Industries Solutions is seeking an experienced Digital Marketing Manager to lead social media and content strategy for a consumer goods brand in Depok, West Java. The role focuses on building brand visibility, driving engagement, and generating leads via multi-channel campaigns.

The ideal candidate has 5+ years in digital marketing, strong SEO/SEM, and proven success with data-driven campaigns. Hybrid work with a collaborative team environment is offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of digital marketing experience with emphasis on social media management and content strategy.
• Proven track record of campaigns that deliver measurable results.
• Expertise in SEO/SEM, social media, content marketing, and email marketing.
• Proficiency with analytics tools (Google Analytics, SEMrush, Hootsuite).
• Strong copywriting, analytical, and project management skills.
• Excellent communication and interpersonal abilities.
• Experience in hybrid work environments.

Responsibilities

• Develop integrated digital marketing strategies with a focus on social media and content marketing.
• Manage and grow the company's social media presence across platforms.
• Create, curate, and oversee production of engaging content (blogs, videos, infographics, posts).
• Develop and execute SEO strategies to improve rankings and traffic.
• Plan and manage paid digital campaigns (SEM, social ads) to meet ROI targets.
• Oversee email marketing campaigns, including list management and content.
• Monitor, analyze, and report on performance using analytics tools.
• Identify target audiences and devise engagement strategies.
• Stay current with digital marketing trends and best practices.
• Collaborate with sales, product, and design for cohesive messaging.

Skills

Digital marketing

Social media management

Content strategy

SEO/SEM

Email marketing

Analytics

Copywriting

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

SEMrush

Hootsuite

Job description

About the Role

Our client, a dynamic consumer goods company based in **Depok, West Java**, is seeking an experienced Digital Marketing Manager with a strong focus on Social Media and Content Strategy. This role is responsible for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive customer engagement, and generate leads/sales across various online channels. You will lead the strategy for social media platforms, content creation, SEO/SEM, and email marketing initiatives. The ideal candidate possesses a deep understanding of the digital marketing landscape, a creative mindset, and a proven ability to leverage data analytics to optimize campaign performance. This is a significant opportunity to shape the digital presence of a growing brand in the **Depok** region.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, with a primary focus on social media and content marketing.
• Manage and grow the company's social media presence across all relevant platforms (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Create, curate, and oversee the production of engaging and high-quality content, including blog posts, videos, infographics, and social media updates.
• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Plan and manage paid digital advertising campaigns (SEM, social media ads) to achieve marketing objectives and ROI targets.
• Oversee email marketing campaigns, including list management, content creation, and performance analysis.
• Monitor, analyze, and report on the performance of all digital marketing activities using relevant analytics tools.
• Identify target audiences and devise strategies to reach and engage them effectively.
• Stay current with digital marketing trends, tools, and best practices.
• Collaborate with internal teams (sales, product, design) to ensure cohesive brand messaging and campaign alignment.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on social media management and content strategy.
• Proven experience in developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).
• Strong content creation and copywriting skills.
• Excellent analytical and data interpretation abilities.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills.
• Experience working in a hybrid environment, balancing office-based and remote work.

Benefits