Digital Marketing Specialist

PT PROEDUCATION INDONESIA; Tabanan; On-site; IDR 78,120,000 - 156,240,000; Full time

Job summary

PT PROEDUCATION INDONESIA is seeking a hands-on Digital Marketing, Website and CRM Specialist to manage the school’s digital platforms and drive enrolment through websites, paid advertising, CRM, and email campaigns.

You will optimize GoHighLevel and WordPress, set up ads on Meta and Google, implement GA4 tracking, run automation journeys, and report performance to the Marketing team, collaborating with Admissions to convert enquiries into enrolments.

Qualifications

• Hands-on experience managing WordPress websites and landing pages.
• Experience using GoHighLevel or a similar CRM and marketing automation platform.
• Hands-on experience setting up and managing Meta Ads and Google Ads.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Experience with CRM, database management, email marketing and automation.
• Basic understanding of SEO, user journeys and conversion optimisation.
• Able to read campaign data and provide clear recommendations.
• Organised, accurate and able to manage several campaigns and deadlines.
• Good written and spoken English.

Responsibilities

• Manage WordPress websites and landing pages, including campaign pages.
• Set up, manage and optimise Meta Ads and Google Ads campaigns.
• Set up tracking using GA4, GTM, Meta Pixel and conversions.
• Manage CRM email campaigns and automation in GoHighLevel and Mailchimp.
• Coordinate with Admissions to track leads and assist reporting.

Skills

WordPress management

GoHighLevel CRM

Google Ads

Meta Ads

GA4 / GTM / Pixel

Email marketing

CRM automation

SEO basics

Data analysis

English communication

Tools

WordPress

GoHighLevel

Mailchimp

GA4

Google Tag Manager

Meta Pixel

Job description

The Digital Marketing, Website and CRM Specialist is a hands-on role responsible for managing the school’s digital platforms and campaign execution. The role supports student enrolment by managing websites, paid advertising, CRM, email marketing, tracking and performance reporting.

Key Responsibilities

1. Website Management

Manage and update the school’s GoHighLevel and WordPress websites using full backend access.

Create and publish campaign landing pages, enquiry forms, thank-you pages and registration funnels.

Update website content based on marketing campaigns, admissions timelines, school events and approved information.

Check website performance, mobile responsiveness, page speed, broken links and form functionality.

Apply basic on-page SEO, including page titles, meta descriptions, keywords and image optimisation.

Coordinate with external vendors for advanced development, coding or technical troubleshooting.

2. Digital Advertising

Set up, manage and optimise Meta Ads and Google Ads campaigns in-house.

Set up campaign objectives, audiences, budgets, placements, keywords and bidding based on the approved campaign plan.

Create campaign structures and upload approved copy and creative materials.

Monitor campaign spending, cost per lead, conversion rate and lead quality.

Run A/B tests on advertising copy, creative, audiences and landing pages.

Pause, adjust or optimise campaigns based on performance and approved budgets.

3. Tracking and Analytics

Set up and maintain Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking.

Check that website forms, advertising platforms and CRM tracking work correctly before campaign launch.

Track website traffic, enquiries, qualified leads, cost per lead and lead-to-enrolment conversion.

Prepare simple weekly updates and monthly performance reports with clear recommendations.

4. CRM Email Marketing and Automation

Manage CRM lead capture, tagging, segmentation, pipeline stages and database accuracy.

Set up automated emails, reminders and lead nurturing journeys in GoHighLevel.

Manage Mailchimp lists, email campaigns, audience segmentation and basic automation.

Connect website forms and campaign landing pages to the correct CRM pipeline.

Monitor the lead journey from first enquiry until enrolment together with the Admissions team.

Support Admissions with lead reports, lead source data and follow-up status.

5. Working Process

The Marketing Manager provides the campaign strategy, target audience, budget and final approval.

The specialist prepares the website, landing page, tracking, CRM workflow and advertising setup.

Campaigns may only go live after approval from the Marketing Manager.

The specialist monitors results and shares regular updates and recommendations.

The Admissions team remains responsible for direct lead follow-up and enrolment closing.

Required Skills and Experience

Practical experience managing WordPress websites and landing pages.

Experience using GoHighLevel or a similar CRM and marketing automation platform.

Hands-on experience setting up and managing Meta Ads and Google Ads.

Working knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.

Experience with CRM, database management, email marketing and automation.

Basic understanding of SEO, user journeys and conversion optimisation.

Able to read campaign data and provide clear recommendations.

Organised, accurate and able to manage several campaigns and deadlines.

Good written and spoken English.