Brand Manager

PT Generasi Emas Muda; Cipondoh; On-site; IDR 90,000,000 - 170,000,000; Full time

Job summary

PT Generasi Emas Muda is seeking a Brand & Marketing Manager to lead the school's marketing and branding initiatives, online and offline. You will manage digital platforms, campaigns, content, events, and partnerships to boost enrollment and brand awareness.

Collaboration with Admission, Academic, and Operations teams is essential, along with people leadership and budget oversight. The role requires a Bachelor's degree and 1–2 years of relevant experience, with strong knowledge of digital

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 1–2 years of experience in marketing, brand management, or event management.
• Experience in the education industry is an advantage.
• Strong knowledge of digital marketing and social media management.
• Proven experience in organizing and executing offline events.
• Creative, proactive, organized, and detail‑oriented.
• Strong leadership, communication, and project management skills.
• Ability to manage multiple projects, budgets, and external vendors.
• Hands‑on, results‑driven, and able to work under pressure.

Responsibilities

• Develop and execute overall brand positioning and marketing strategies.
• Manage digital marketing platforms, including Instagram, TikTok, website, and online advertising.
• Plan and execute marketing campaigns to increase brand awareness and student enrollment.
• Oversee content creation, promotional materials, and brand consistency.
• Develop offline marketing activities, partnerships, collaborations, and community engagement.
• Plan, organize, and execute school events, including Open Houses, Grand Openings, Graduation Ceremonies, School Celebrations, and promotional events.
• Manage event concepts, budgets, vendors, timelines, and on‑site execution.
• Work closely with the Admission, Academic, and Operations teams to achieve marketing objectives.
• Lead the marketing and creative team and monitor overall performance.

Skills

Brand management

Digital marketing

Social media management

Event management

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

We are looking for a creative, strategic, and hands‑on Brand & Marketing Manager to lead and execute the school's overall marketing and branding initiatives, both online and offline.

Key Responsibilities:

Develop and execute overall brand positioning and marketing strategies.

Manage digital marketing platforms, including Instagram, TikTok, website, and online advertising.

Plan and execute marketing campaigns to increase brand awareness and student enrollment.

Oversee content creation, promotional materials, and brand consistency.

Develop offline marketing activities, partnerships, collaborations, and community engagement.

Plan, organize, and execute school events, including Open Houses, Grand Openings, Graduation Ceremonies, School Celebrations, and promotional events.

Manage event concepts, budgets, vendors, timelines, and on‑site execution.

Work closely with the Admission, Academic, and Operations teams to achieve marketing objectives.

Lead the marketing and creative team and monitor overall performance.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 1–2 years of experience in marketing, brand management, or event management.

Experience in the education industry is an advantage.

Strong knowledge of digital marketing and social media management.

Proven experience in organizing and executing offline events.

Creative, proactive, organized, and detail‑oriented.

Strong leadership, communication, and project management skills.

Ability to manage multiple projects, budgets, and external vendors.

Hands‑on, results‑driven, and able to work under pressure.