Digital Marketing Specialist

PT. Hisense International Indonesia; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

PT. Hisense International Indonesia is seeking a Digital Marketing Specialist to oversee performance marketing, paid ads, and KOL campaigns, driving traffic and online sales.

You will manage Google Ads, Meta Ads, and marketplace ads on Shopee, Tokopedia, and TikTok Shop, analyze ROAS and CPA, and support product launches with promotional campaigns. The ideal candidate has 2–4 years in digital marketing or e-commerce, a relevant degree, and strong analytical, communication, and project‑management

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 2–4 years of experience in Digital Marketing, Performance Marketing, or E‑Commerce.
• Hands-on experience with Google Ads and Meta Ads.
• Experience managing marketplace/e-commerce advertising (Shopee, Tokopedia, TikTok Shop).
• Experience handling KOL/Influencer campaigns.
• Strong understanding of performance metrics (ROAS, CPA, CTR).
• Analytical, proactive, and results-oriented.
• Good communication and project management skills.
• Experience in consumer electronics, FMCG, retail, or e-commerce is a plus.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns to drive traffic, conversion, and sales.
• Manage e-commerce ads across Shopee, Tokopedia, TikTok Shop, and other platforms.
• Plan and execute digital marketing campaigns based on targets.
• Manage KOL/Influencer campaigns from selection to evaluation.
• Monitor campaign performance with ROAS, CPA, CTR, CPC, and revenue.
• Collaborate with E‑Commerce, Sales, and Marketing teams for campaigns and launches.
• Prepare campaign performance reports and optimization recommendations.
• Stay updated on digital marketing trends and consumer behavior.

Skills

Google Ads

Meta Ads

Performance Marketing

E-commerce Advertising

Campaign Analytics

Project Management

Communication

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field

Tools

Shopee Ads

Tokopedia Ads

TikTok Shop Ads

Marketplace Advertising

Job description

We are looking for a Digital Marketing Specialist to manage and optimize our digital marketing and e-commerce activities, with a strong focus on performance marketing, paid advertising, and KOL campaigns.

Key responsibilities

Manage and optimize Google Ads and Meta Ads campaigns to drive traffic, conversion, and sales

Manage e-commerce ads across Shopee, Tokopedia, TikTok Shop, and other marketplace platforms

Plan and execute digital marketing campaigns based on business and sales targets

Manage KOL/Influencer campaigns, from selection and coordination to campaign execution and performance evaluation

Monitor campaign performance and analyze key metrics such as ROAS, CPA, CTR, CPC, conversion rate, and revenue

Work closely with E-Commerce, Sales, and Marketing teams to support promotional campaigns and product launches

Prepare campaign performance reports and provide recommendations for optimization

Stay updated on digital marketing trends, e-commerce platforms, and consumer behavior

About you

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field

2–4 years of experience in Digital Marketing, Performance Marketing, or E-Commerce

Hands‑on experience with Google Ads and Meta Ads

Experience managing marketplace/e‑commerce advertising, such as Shopee Ads, TikTok Shop Ads, or Tokopedia Ads

Experience handling KOL/Influencer campaigns

Strong understanding of digital marketing performance metrics, especially ROAS, CPA, CTR, and conversion

Analytical, proactive, and results‑oriented

Good communication and project management skills

Experience in consumer electronics, FMCG, retail, or e‑commerce is a plus

Hirer responsiveness Salary match Number of applicants

Consumer Electronics Manufacturing 101-1,000 employees

Hisense is a globally recognized electronics brand headquartered in China, specializing in high-quality televisions and home appliances. Operating in over 160 countries, Hisense is committed to innovation, reliability, and affordability.

In Indonesia, PT. Hisense International Indonesia focuses on delivering advanced and efficient consumer electronics, ensuring high standards in product quality and service.

Key Product Categories

Televisions – Smart TVs, ULED, and Laser TVs with advanced display technology.

Home Appliances – Energy-efficient refrigerators, washing machines, and air conditioners designed for modern households.

Hisense is a globally recognized electronics brand headquartered in China, specializing in high-quality televisions and home appliances. Operating in over 160 countries, Hisense is committed to innovation, reliability, and affordability.

In Indonesia, PT. Hisense International Indonesia focuses on delivering advanced and efficient consumer electronics, ensuring high standards in product quality and service.

Key Product Categories

Televisions – Smart TVs, ULED, and Laser TVs with advanced display technology.

Home Appliances – Energy-efficient refrigerators, washing machines, and air conditioners designed for modern households.