Digital Marketing Specialist

PT. immortal butik indonesia; Jakarta Barat; Presencial; IDR 111.600.000 - 178.560.000; Jornada completa

Descripción de la vacante

OFTEQ is seeking a results-driven Instagram Marketing professional in Jakarta to manage the official Instagram account, craft engaging posts, Reels and Stories, and grow the audience while preserving the luxury brand identity.

You will plan, execute, and optimize paid campaigns via Meta Ads Manager, monitor performance with Meta Business Suite and Google Analytics, collaborate with the Brand Manager and creative team, and support WordPress updates for product content and promotions.

Formación

• 2–3 years of experience in digital marketing, Instagram management, or related fields.
• Proven experience using Meta Ads Manager for campaign setup and optimization.

Responsabilidades

• Manage and grow OFTEQ's official Instagram account, including feed posts, Reels, Stories, and audience engagement.
• Develop engaging Instagram content and maintain a consistent content calendar aligning with luxury brand identity.
• Plan, execute, and optimize paid campaigns through Meta Ads Manager, focusing on Instagram ads and performance.
• Develop and implement digital marketing campaigns for launches, promotions, and brand awareness.
• Monitor Instagram insights, advertising performance, website traffic, and conversions to improve marketing effectiveness.
• Ensure premium visual identity and brand positioning across all digital marketing materials.
• Assist in updating website content via WordPress.
• Research competitors and luxury watches trends to identify opportunities.
• Collaborate with Brand Manager, creative team, and external agencies.

Conocimientos

Instagram management

Meta Ads Manager

Content planning

Branding

WordPress

Analytics

English

Bahasa Indonesia

Collaboration

Creative mindset

Herramientas

Meta Business Suite

Google Analytics

Instagram Insights

Canva

Adobe Creative Suite

WordPress

Descripción del empleo

Instagram Management: Manage and grow OFTEQ's official Instagram account, including feed posts, Reels, Stories, and audience engagement.

Content Creation & Planning: Develop engaging Instagram content and maintain a consistent content calendar that aligns with OFTEQ's luxury brand identity.

Digital Advertising: Plan, execute, and optimize paid advertising campaigns through Meta Ads Manager, focusing on Instagram advertising, audience targeting, and campaign performance.

Campaign Management: Develop and execute digital marketing campaigns for product launches, promotions, and brand awareness initiatives.

Performance Analysis: Monitor and analyze Instagram insights, advertising performance, website traffic, and conversions to improve marketing effectiveness.

Branding & Visual Identity: Ensure all digital marketing materials maintain OFTEQ's premium visual identity and brand positioning.

Website Management: Assist in updating website content, product information, and promotional materials through WordPress.

Market Research: Research competitors, luxury watch industry trends, consumer behavior, and emerging digital marketing opportunities.

Collaboration: Work closely with the Brand Manager, creative team, and external agencies to develop and execute marketing strategies.

Requirements

Minimum 2–3 years of experience in digital marketing, Instagram management, or related fields.

Proven experience managing Meta Ads Manager, including campaign setup, audience targeting, budget allocation, and performance optimization.

Strong understanding of digital marketing fundamentals, including paid advertising, content strategy, branding, and audience engagement.

Experience managing and growing Instagram business accounts, including content planning, Reels, Stories, and engagement strategies.

Familiarity with digital marketing analytics tools, including Meta Business Suite, Instagram Insights, and Google Analytics.

Basic proficiency in Canva or Adobe Creative Suite for creating and editing marketing materials.

Strong communication skills in English and Bahasa Indonesia, both written and verbal.

Creative mindset with strong attention to detail and the ability to manage multiple projects simultaneously.

Ability to work independently, meet deadlines, and collaborate effectively with a team.

Nice-to-Have Skills (Preferred but Not Required)

Experience working with luxury brands, watches, fashion, or lifestyle products.

Knowledge of Google Ads, SEO, and digital marketing optimization.

Experience targeting international markets, particularly the Middle East, Europe, and the United States.

Experience with Instagram influencer marketing, KOL collaborations, and affiliate partnerships.

Familiarity with WordPress, e-commerce platforms, and website optimization.

Experience using AI-powered marketing tools for content creation, campaign planning, and workflow optimization.

Understanding of email marketing, customer acquisition, and conversion optimization.