Digital Marketing Manager

PT Surya Dermato Medica Labs; Jakarta Pusat; In loco; IDR 300.000.000 - 540.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Professional development

Exposure to dermatological and medical

Collaborative team

Flexible working arrangements

Health and wellness initiatives

Opportunity to lead digital projects

Descrizione del lavoro

PT Surya Dermato Medica Labs in Central Jakarta is seeking a Digital Marketing Manager to lead multichannel digital campaigns that build brand awareness and drive revenue. You will shape strategy, manage budgets, and collaborate with cross-functional teams to deliver measurable results in the dermatology and medical lab space.

The role requires 4–5 years in digital marketing with at least 2 years in a managerial capacity, strong SEM/SEO and analytics expertise, and fluency in English and

Competenze

• Bachelor's degree in Marketing, Communications, Business or related field.
• 4–5 years in digital marketing with at least 2 years in a managerial/strategic role.
• Strong SEM, SEO and paid digital advertising expertise.
• Experience with analytics, automation and social media tools.
• Fluent in English and Indonesian.
• Healthcare/dermatology or FMCG sector experience desirable.
• Proven track record launching digital campaigns with measurable results.

Mansioni

• Develop and execute integrated digital marketing strategies across channels.
• Manage SEO/SEM campaigns to improve online visibility and drive traffic.
• Create and curate digital content aligned with brand messaging.
• Analyze performance metrics and optimize campaigns.
• Manage digital marketing budgets for ROI.
• Oversee social media presence and content calendars.
• Collaborate with design, product and sales for cohesive branding.
• Stay current with trends and implement innovations.
• Manage relationships with agencies and vendors.
• Develop email campaigns and marketing automation.

Conoscenze

SEM/SEO

Paid digital advertising

Digital marketing strategy

Team leadership

Budget management

Multichannel marketing

Data analysis

English & Indonesian

Campaign planning

Formazione

Bachelor's degree in Marketing/Communications/Business

Strumenti

Google Analytics

Marketing automation software

Social media management tools

Email marketing platforms

SEO tools

Descrizione del lavoro

About us

PT Surya Dermato Medica Labs is a leading dermatological and medical laboratory company committed to delivering innovative skincare solutions and diagnostic services to healthcare professionals and consumers across Indonesia. With a strong reputation for quality, scientific excellence and customer-centric innovation, we are dedicated to advancing dermatological health and wellness. Our team is driven by a passion for excellence and a commitment to making a meaningful impact in the healthcare and beauty sectors.

About the role

We are seeking an experienced and dynamic Digital Marketing Manager to join our Marketing & Communications team at PT Surya Dermato Medica Labs. This is a full-time position based in Central Jakarta, Jakarta. As Digital Marketing Manager, you will be responsible for developing, implementing and overseeing our comprehensive digital marketing strategy to drive brand awareness, customer engagement and revenue growth. You will play a strategic role in positioning our dermatological and medical laboratory products in the digital space, working collaboratively with cross-functional teams to achieve ambitious marketing objectives and deliver measurable results.

Key responsibilities

• Develop and execute integrated digital marketing strategies across all channels, including search engine marketing, social media, email marketing, content marketing and digital advertising
• Manage search engine optimisation (SEO) and search engine marketing (SEM) campaigns to improve online visibility and drive qualified traffic to company websites and platforms
• Create, curate and oversee compelling digital content that resonates with target audiences and reinforces brand messaging across multiple platforms
• Monitor, analyse and report on digital marketing performance metrics and KPIs, providing insights and recommendations for continuous optimisation
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources to maximise return on investment (ROI)
• Oversee the company's social media presence, developing content calendars and engaging with online communities to build brand loyalty
• Collaborate with design, product and sales teams to ensure consistent and cohesive brand communication across all digital touchpoints
• Stay current with digital marketing trends, technologies and best practices, implementing innovations to maintain competitive advantage
• Manage relationships with digital marketing agencies, vendors and partners as required
• Develop and implement email marketing campaigns and marketing automation strategies to nurture leads and drive customer retention

What we're looking for

• Bachelor's degree in Marketing, Communications, Business or a related field
• Minimum 4-5 years of proven experience in digital marketing, with at least 2 years in a managerial or strategic role
• Strong expertise in search engine marketing (SEM), search engine optimisation (SEO) and paid digital advertising (Google Ads, social media advertising)
• Demonstrated experience with digital marketing tools and platforms, including analytics tools (Google Analytics), marketing automation software and social media management tools
• Excellent understanding of digital consumer behaviour, market trends and the ability to translate insights into actionable strategies
• Proficiency in data analysis and the ability to interpret metrics to drive decision-making and optimise campaigns
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent written and verbal communication skills in English and Indonesian
• Creative mindset with the ability to develop innovative marketing concepts and campaigns
• Experience in the healthcare, pharmaceutical, dermatological or FMCG sectors is highly desirable
• Proven track record of successfully launching digital campaigns that delivered measurable business results
• Strong leadership and team collaboration skills with the ability to work effectively across departments

What we offer

• Competitive salary package commensurate with experience and qualifications
• Professional development and training opportunities to advance your skills and career growth
• Exposure to innovative dermatological and medical laboratory products and solutions
• Collaborative work environment with a talented and passionate team
• Flexible working arrangements to support work-life balance
• Comprehensive benefits package including health and wellness initiatives
• Opportunities to lead digital transformation initiatives and drive meaningful impact on the organisation