Digital Marketing Lead: Growth, Analytics & Brand Impact

PT Surya Dermato Medica Labs; Jakarta Pusat; On-site; IDR 300,000,000 - 540,000,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Exposure to dermatological and medical

Collaborative team

Flexible working arrangements

Health and wellness initiatives

Opportunity to lead digital projects

Job summary

PT Surya Dermato Medica Labs in Central Jakarta is seeking a Digital Marketing Manager to lead multichannel digital campaigns that build brand awareness and drive revenue. You will shape strategy, manage budgets, and collaborate with cross-functional teams to deliver measurable results in the dermatology and medical lab space.

The role requires 4–5 years in digital marketing with at least 2 years in a managerial capacity, strong SEM/SEO and analytics expertise, and fluency in English and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 4–5 years in digital marketing with at least 2 years in a managerial/strategic role.
• Strong SEM, SEO and paid digital advertising expertise.
• Experience with analytics, automation and social media tools.
• Fluent in English and Indonesian.
• Healthcare/dermatology or FMCG sector experience desirable.
• Proven track record launching digital campaigns with measurable results.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Manage SEO/SEM campaigns to improve online visibility and drive traffic.
• Create and curate digital content aligned with brand messaging.
• Analyze performance metrics and optimize campaigns.
• Manage digital marketing budgets for ROI.
• Oversee social media presence and content calendars.
• Collaborate with design, product and sales for cohesive branding.
• Stay current with trends and implement innovations.
• Manage relationships with agencies and vendors.
• Develop email campaigns and marketing automation.

Skills

SEM/SEO

Paid digital advertising

Digital marketing strategy

Team leadership

Budget management

Multichannel marketing

Data analysis

English & Indonesian

Campaign planning

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Marketing automation software

Social media management tools

Email marketing platforms

SEO tools

Job description

PT Surya Dermato Medica Labs in Central Jakarta is seeking a Digital Marketing Manager to lead multichannel digital campaigns that build brand awareness and drive revenue. You will shape strategy, manage budgets, and collaborate with cross-functional teams to deliver measurable results in the dermatology and medical lab space.

The role requires 4–5 years in digital marketing with at least 2 years in a managerial capacity, strong SEM/SEO and analytics expertise, and fluency in English and