Digital Marketing Specialist

Genotype Health; Tangerang; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Genotype Health is hiring a hands-on Digital Marketing Specialist to lead and optimise campaigns across Australia and Indonesia. You will work with AI-driven tools, build creative assets, and ensure compliance with health-advertising rules.

You’ll drive analytics, performance, and brand consistency across channels. You’ll collaborate with local and international teams to plan multi-channel campaigns, manage social and ecommerce listings, and continuously improve conversion and ROI.

Qualifications

• 3–6 years in digital marketing, multi-channel experience across markets.
• Hands-on across paid, organic, email and social channels.
• Comfortable using AI marketing/design tools and adopting new ones.
• Strong design skills to produce assets independently.
• Able to set up tracking and turn analytics into decisions.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Implement and optimise the digital marketing plan across Australian and Indonesian markets.
• Plan, build, launch and optimise multi-channel campaigns (search, social, email, WhatsApp).
• Create messaging and creative that is warm, engaging, and on-brand.
• Manage social media accounts and ecommerce channels (Tokopedia, Shopee, Lazada).
• Maintain analytics, tracking, and reporting across campaigns.
• Produce graphics and landing pages for partner and affiliate campaigns.

Skills

Digital Marketing

Campaign Execution

Analytics

Graphic Design

AI Tools

Social Media

Multichannel Ads

English

Bahasa Indonesia

Tools

Google Ads

Facebook Ads

TikTok Ads

Tokopedia

Shopee

Lazada

Job description

We are looking for a capable, hands-on Digital Marketing Specialist to run and optimise digital marketing across our Australian and Indonesian markets. Working to the strategy set by our Strategic Marketing Consultant in Australia and the Business Development and Partnerships manager in Indonesia, you will build, launch and optimise campaigns, run the analytics, and produce much of the creative yourself. You will work confidently with AI-driven marketing tools to move quickly, and keep everything we publish in Australia compliant with the rules that govern advertising of health services and tests.

Key responsibilities

• Implement and optimise the digital marketing plan across the Australian and Indonesian markets, working to the direction set by the Strategic Marketing Consultant.
• Plan, build, launch and optimise multi-channel digital campaigns across paid and organic channels (search, social, email, and WhatsApp, a priority channel in Indonesia).
• Contribute ideas and market insight to campaign planning, and produce messaging and creative that is warm and engaging while remaining clinically accurate and on-brand.
• Set up and manage the company's social media accounts across the relevant platforms for both markets (e.g. Instagram, Facebook, TikTok, LinkedIn), including profile configuration, verification and brand consistency.
• Set up and manage online marketplace and e-commerce channels (e.g. Tokopedia, Shopee, Lazada in Indonesia), including listings, storefront presentation, and adherence to each platform's policies — particularly for health-related products.
• Set up and maintain analytics, tracking and reporting across channels and campaigns — including the tracking needed to measure partner and affiliate activity run by the BD & Partnerships Manager.
• Analyse performance data, report clearly to the Consultant and leadership, and continuously improve conversion and return on spend.
• Produce graphic design and creative assets in-house — social, web, email, and campaign collateral, including creative and landing pages that support partner and affiliate campaigns.
• Use AI marketing and design tools to accelerate content production, testing and personalisation while maintaining quality and brand consistency.
• Ensure all Australian-market marketing complies with applicable health-advertising rules, including the Therapeutic Goods Advertising Code and TGA requirements, AHPRA advertising guidelines for regulated health services, and the Australian Consumer Law prohibitions on misleading or deceptive claims.

About you

• 3–6 years in digital marketing, ideally including campaign execution across multiple channels and markets.
• Able to span execution, analytics and creative — comfortable being hands-on across paid, organic, email and social rather than specialising narrowly.
• Confident and current with AI-driven marketing and design tools, and quick to adopt new ones.
• Strong practical design skills and the ability to produce polished assets independently.
• Comfortable setting up tracking and turning analytics into decisions.
• Able to work independently and drive digital execution to completion with light oversight.
• Professional fluency in English and Bahasa Indonesia, written and spoken.
• Diligent about advertising standards, particularly in a regulated health context.

About us

Genotype Health is a profit-for-purpose clinical genetic testing and counselling company. We make high-quality, clinically grounded genetic screening accessible across Australia and Southeast Asia, pairing accredited laboratory testing with genuine genetic counselling support. Our Indonesia operation, based in Tangerang, is preparing to launch soon. We are an early-stage start-up, and we have already built a suite of custom-made digital and AI tools that shape how we work. Every member of our team has the opportunity to contribute their creativity and expertise across many areas of the business — including how we design our services and our sales channels.

A hands-on digital role with real autonomy in execution, working alongside an experienced Strategic Marketing Consultant.

A meaningful, profit-for-purpose mission improving access to genetic health.

A growing, collaborative team and the opportunity to build something from an early stage.

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