Digital Marketing Lead — Growth, SEO & Campaigns

PT PERWIRA ARTHABAJA PASIFIK; Batam; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Perwira Arthabaja Pasifik is seeking a Digital Marketing professional to join our Batam team on a full-time basis. You will develop and execute our digital marketing strategy to enhance brand visibility, engage our target audience, and drive business growth.

You will lead campaigns across digital channels and collaborate with cross-functional teams. The role requires 2–3 years of digital marketing experience, proficiency in English and Indonesian, and the ability to leverage analytics to

Qualifications

• Minimum 2–3 years of digital marketing experience.
• Proficiency in English and Indonesian for content creation and communication.
• Experience in B2B or B2C marketing is advantageous.

Responsibilities

• Developing and implementing comprehensive digital marketing strategies aligned with company objectives.
• Managing social media channels, content creation, community engagement and performance monitoring.
• Executing SEO and SEM campaigns to improve online visibility and drive traffic.
• Creating and optimising digital advertising campaigns across Google Ads, social media, and display networks.
• Analyzing marketing metrics and KPIs to measure campaign effectiveness and provide insights.
• Producing engaging content including copy, graphics, and multimedia assets for various channels.
• Collaborating with cross-functional teams to ensure brand consistency.
• Monitoring industry trends and competitor activities to identify opportunities for innovation.
• Managing email marketing campaigns and nurturing customer relationships.
• Optimising website performance and user experience to enhance conversions.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content marketing

Email marketing

Analytics

Campaign management

B2B/B2C marketing

Tools

Google Analytics

Google Ads Manager

Facebook Business Suite

CMS

Job description

PT Perwira Arthabaja Pasifik is seeking a Digital Marketing professional to join our Batam team on a full-time basis. You will develop and execute our digital marketing strategy to enhance brand visibility, engage our target audience, and drive business growth.

You will lead campaigns across digital channels and collaborate with cross-functional teams. The role requires 2–3 years of digital marketing experience, proficiency in English and Indonesian, and the ability to leverage analytics to