Growth-Driven Digital Marketing Leader

PT. Mata Artha Digital; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT. Mata Artha Digital is seeking a Digital Marketing professional to design and execute comprehensive digital strategies across channels, including content creation, social media, and paid advertising.

The role involves managing campaigns, optimizing performance metrics, and coordinating with Sales and BD teams to generate qualified leads for schools, offices, government, and businesses.

Qualifications

• Experience developing and executing digital marketing strategies across multiple channels.
• Ability to create and manage content calendars and campaigns.
• Familiarity with web analytics, reporting, and optimization.

Responsibilities

• Develop and execute digital marketing strategy, content calendars, and campaigns.
• Conduct research on digital trends, competitors, and target market behaviour.
• Manage company social media accounts across multiple platforms and create routine content.
• Maintain brand consistency across all digital platforms.
• Respond to and forward customer inquiries to relevant teams.
• Develop promotional materials and copywriting tailored to target markets.
• Execute and manage digital advertising campaigns through Google, Meta, TikTok, LinkedIn, etc.
• Monitor advertising metrics and optimize campaigns for lead quality and volume.
• Develop strategies to generate leads and manage lead databases.
• Segment leads by category and deliver qualified leads to Sales/BD teams.
• Monitor lead development through follow-up processes.
• Manage and update website, create articles and landing pages, and develop SEO strategies.

Skills

Content creation

Social media management

Digital advertising

SEO basics

Data analytics

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

SEO tools

Job description

PT. Mata Artha Digital is seeking a Digital Marketing professional to design and execute comprehensive digital strategies across channels, including content creation, social media, and paid advertising.

The role involves managing campaigns, optimizing performance metrics, and coordinating with Sales and BD teams to generate qualified leads for schools, offices, government, and businesses.