Digital Marketing Intern

AlloFresh; Jakarta Pusat; On-site; IDR 15,624,000 - 22,320,000; Full time

Job summary

AlloFresh is seeking a Digital Marketing Intern to support the Brand and Digital Marketing team in creating compelling content and tracking campaign performance across digital channels. You will work closely with the Brand team to assist creative initiatives, analyze performance, and identify optimization opportunities.

Responsibilities include developing assets, monitoring metrics (impressions, CTR, CPC, engagement, conversions), and assisting in exploring new channels such as Pinterest Ads.

Qualifications

• Currently pursuing or recently graduated from a Bachelor's degree in Marketing, Communications, Business, or a related field.
• Have a strong interest in digital marketing, social media, creative content, and paid advertising.
• Familiarity with digital advertising platforms such as Meta Ads, Google Ads, or TikTok Ads is a plus.
• Basic understanding of digital marketing metrics and campaign performance analysis.

Responsibilities

• Assist the Brand team in developing and preparing creative assets for digital marketing campaigns across various platforms.
• Support the execution of creative initiatives, ensuring content aligns with brand guidelines and campaign objectives.
• Coordinate with internal teams to support creative requirements and campaign deliverables.

Skills

Digital marketing

Social media

Data analysis

Campaign tracking

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Job description

We are looking for a Digital Marketing Intern to support our Brand and Digital Marketing team in developing creative content and monitoring campaign performance across digital advertising channels. This role will involve working closely with the Brand team to support creative initiatives, analyze creative performance, and explore opportunities to optimize our digital marketing activities.

Key Responsibilities

Creative & Brand Support

• Assist the Brand team in developing and preparing creative assets for digital marketing campaigns across various platforms.
• Support the execution of creative initiatives, ensuring content aligns with brand guidelines and campaign objectives.
• Coordinate with internal teams to support creative requirements and campaign deliverables.

Creative Performance Monitoring

• Monitor and analyze creative performance across paid digital channels, including Meta, Google, TikTok, and other advertising platforms.
• Track key creative performance metrics such as impressions, CTR, CPC, engagement, and conversion rates.
• Identify top-performing creatives and provide insights or recommendations for future creative improvements.
• Prepare regular performance reports and summaries to support campaign evaluation.

Paid Media Support

• Assist in monitoring and managing digital paid advertising campaigns across various platforms.
• Support the exploration, setup, and execution of Pinterest Ads campaigns as part of the team's effort to explore new advertising channels.
• Monitor campaign performance and assist in identifying opportunities for optimization.
• Support other paid media activities based on business and team needs.

Requirements

• Currently pursuing or recently graduated from a Bachelor's degree in Marketing, Communications, Business, or a related field.
• Have a strong interest in digital marketing, social media, creative content, and paid advertising.
• Familiarity with digital advertising platforms such as Meta Ads, Google Ads, or TikTok Ads is a plus.
• Basic understanding of digital marketing metrics and campaign performance analysis.
• Comfortable working with numbers, analyzing data, and translating insights into actionable recommendations.
• Detail-oriented, proactive, and eager to learn new digital marketing tools and platforms.
• Familiarity with Pinterest as a social media or advertising platform is a plus.