Digital Marketing Campaigns Specialist

PT Ako Media Asia; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

SALT is a Digital Transformation Company specialising in Marketing Technology. We seek a hands-on Digital Marketing Communication Specialist to drive qualified leads and support sales growth through integrated campaigns, content creation, and analytics.

You will coordinate with sales, product, and creative teams to optimize messaging across channels and measure impact. The role requires 2+ years in digital marketing, strong copywriting in English and Bahasa Indonesia, and proficiency with

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field or equivalent experience.
• At least 2 years of digital marketing or marketing communication experience.
• Demonstrated experience generating leads via digital campaigns and supporting product launches.
• Strong copywriting and content creation in English and Bahasa Indonesia.
• Hands-on experience managing social accounts and creating visual/short-form video content.
• Practical knowledge of SEO, SEM, and AEO principles.
• Experience using GA4, GSC, Google Ads, and Meta Ads Manager.
• Understanding of marketing funnels, landing pages, conversion tracking, and lead nurturing.

Responsibilities

• Plan, execute, and optimise integrated marketing campaigns that generate qualified leads and support sales growth.
• Manage product launches, promotions, webinars, events, and marketing activities across channels.
• Create engaging content for social media, websites, landing pages, emails, ads, and sales materials.
• Manage social accounts with content calendars, publishing, engagement, and performance tracking.
• Execute SEO, SEM, and AEO to improve visibility and drive conversions.
• Manage paid advertising campaigns, budgets, targeting, and optimisation.
• Monitor campaign performance using GA4 and other analytics tools; track lead quality and cost per lead.
• Collaborate with sales, product, and creative teams to align messaging and improve results.
• Use performance insights to refine campaigns, content, targeting, and conversion activities.

Skills

Lead gen

Digital marketing

Copywriting

Social media

Content creation

SEO

SEM

AEO

GA4

Google Ads

Meta Ads Manager

Education

Bachelor's degree

Tools

Canva

CapCut

Adobe Creative Suite

Google Analytics 4

Google Search Console

Google Ads

Meta Ads Manager

Job description

SALT is a Digital Transformation Company specialising in Marketing Technology. We seek a hands-on Digital Marketing Communication Specialist to drive qualified leads and support sales growth through integrated campaigns, content creation, and analytics.

You will coordinate with sales, product, and creative teams to optimize messaging across channels and measure impact. The role requires 2+ years in digital marketing, strong copywriting in English and Bahasa Indonesia, and proficiency with