D2C eCommerce Lead: Indonesia Growth & Strategy

Bosch Indonesia

Jakarta Pusat

On-site

IDR 279,000,000 - 558,000,000

Full time

14 days+

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Job summary

Bosch Indonesia is seeking an experienced eCommerce and Digital Marketing leader to define and drive the D2C strategy across brand.com, marketplace, and app in Indonesia. You will work with central marketing to optimize content and product presentation in the Official Store and lead data-driven decisions to improve listings, promotions, and cost efficiency.

You will coordinate annual promotions, manage shop budgets, and collaborate with platforms and teams, representing Bosch Indonesia at

Qualifications

3–5 years of experience in eCommerce or Digital Marketing.
Advanced Excel (Pivot tables, VLOOKUP) and PowerPoint.
Fluent in English written and spoken; able to work in a global team.
Familiar with data analytics and reporting tools; Power BI preferred.
Strong understanding of performance marketing tools and marketplaces.
Understanding of eCommerce cost drivers and supply chain efficiency.
Strong negotiation and KPI setup skills.
DTC eCommerce operation model experience.

Responsibilities

Lead and drive the D2C eCommerce strategy for Indonesia.
Optimize brand, product & service presentation in Official Store with the best content.
Drive data-based decisions on listing, content, promotion, CRM from data analysis and visualization.
Lead shop annual promotion planning & execution with central marketing and platforms.
Profitability through budget planning, cost monitoring, and vendor/platform negotiations.
Ensure smooth workflow and collaboration with team members and stakeholders.
Represent PT on conferences and events to keep contact with main platforms.