CRM Lead: Data-Driven Retention & Growth

Brink's Indonesia; Indonesia; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Brink's Indonesia seeks a CRM Manager to keep the customer database current and analyze customer behavior to inform programs across sales, operations, and marketing, boosting retention and acquisition.

You will monitor lifetime value strategies, oversee CRM communications across channels, evaluate customer experience with TiOM Operations, and develop and measure an effective CRM strategy.

Qualifications

• Minimum education: S1 Management Etc.
• Excellent communication and collaboration skills, well-organized, disciplined, and high initiative.
• At least 3 years of experience in related fields in a fast-paced or high-growth environment.
• Ability to understand and manage quantitative business metrics; experience with reporting on metrics to senior management.
• Has a strong background in re-engagement customer acquisition strategies.
• Able to master MS Office, Programs (Google Analytics, HTML, CSS, SQL), and CRM Programs.
• Thorough, has good communication skills, and is able to work in a team.
• Can follow marketing trends and understand the current market situation.

Responsibilities

• Manage and ensure the customer database is always up to date.
• Analyze customer data to understand customer behavior, preferences and needs.
• Discuss the results of customer data analysis with the sales/operations team and marketing team to design programs and initiatives that can increase customer retention, acquire new customers and increase overall customer satisfaction.
• Monitor and maximize customer lifetime value strategies to obtain maximum profitability.
• Monitoring the CRM team's communication with consumers across email, telephone, social media and other online platforms.
• Monitoring and evaluating customer experience. The results are discussed with TiOM Operations.
• Develop an effective CRM strategy.
• Measuring the effectiveness of the CRM strategy that has been implemented, analyzing/evaluating and preparing improvements to the CRM strategy.

Skills

Communication

Collaboration

Organizational skills

Initiative

Analytical thinking

Education

Bachelor's degree in Management

Tools

MS Office

Google Analytics

HTML

CSS

SQL

CRM Programs

Job description

Brink's Indonesia seeks a CRM Manager to keep the customer database current and analyze customer behavior to inform programs across sales, operations, and marketing, boosting retention and acquisition.

You will monitor lifetime value strategies, oversee CRM communications across channels, evaluate customer experience with TiOM Operations, and develop and measure an effective CRM strategy.