CRM Business Strategist

Time International; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Time International is seeking a CRM Business Strategist to align Brand, Marketing and Data teams, translating behavioral data into growth strategies and automated workflows that boost retention and performance.

The role focuses on end-to-end customer lifecycle optimization, segmentation, lead scoring, personalization, and data-driven recommendations, with ownership of the analytics roadmap and cross-functional collaboration across local, regional, product, and engineering teams.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related quantitative field.
• 3–5 years of relevant experience in CRM, sales analytics, marketing analytics, customer lifecycle management, or business intelligence.
• Strong expertise in customer segmentation, behavioral analytics, lead scoring, personalization, and retention strategies.
• Hands-on experience with CRM and marketing automation platforms.
• Proficiency in data querying and visualization tools (e.g., SQL, Tableau, Looker Studio / Google Data Studio, BigQuery).
• Project Management & Collaboration: Proven capability in managing analytics roadmaps, translating business requirements into technical setups, and collaborating across cross-functional teams.
• Attributes & Languages: Highly analytical, detail-oriented, and proactive with strong written and spoken communication skills in Bahasa Indonesia and English.

Responsibilities

• Strategic Business & Analytics Partnership: Partner with Brand and Marketing teams to identify business challenges and translate complex data into actionable recommendations supporting strategic decisions.
• Customer Lifecycle & Behavioral Optimization: Analyze and optimize the end-to-end customer journey using CRM and behavioral data, including customer segmentation, lead scoring, personalization, and data routing strategies.
• Dashboards & Performance Analytics: Develop, track, and maintain analytical reports and dashboards to monitor key trends, business growth, and marketing performance across all touchpoints.
• Analytics Roadmap Ownership: Own and drive the CRM analytics roadmap, prioritizing high-impact data solutions, system integrations, and automated workflows aligned with company KPI targets.
• Project & Stakeholder Alignment: Coordinate project requirements, analytics rollouts, and cross-functional testing with local, regional, product, and engineering partners.

Skills

Customer segmentation

Behavioral analytics

Lead scoring

Personalization

Retention strategies

SQL

Tableau

Looker Studio

Google Data Studio

BigQuery

CRM platforms

Marketing automation platforms

Education

Bachelor's degree in Marketing or related quantitative field

Tools

CRM platforms

Marketing automation platforms

Looker Studio

Google Data Studio

BigQuery

Job description

The CRM Business Strategist acts as a key analytics partner connecting Brand, Marketing, and Data teams to optimize the end-to-end customer lifecycle. This role focuses on translating behavioral data and business challenges into actionable growth strategies, automated workflows, and data-driven recommendations to drive customer retention and performance

What You'll Do :

Strategic Business & Analytics Partnership: Partner with Brand and Marketing teams to identify business challenges and translate complex data into actionable recommendations supporting strategic decisions.

Customer Lifecycle & Behavioral Optimization: Analyze and optimize the end-to-end customer journey using CRM and behavioral data, including customer segmentation, lead scoring, personalization, and data routing strategies.

Dashboards & Performance Analytics: Develop, track, and maintain analytical reports and dashboards to monitor key trends, business growth, and marketing performance across all touchpoints.

Analytics Roadmap Ownership: Own and drive the CRM analytics roadmap, prioritizing high-impact data solutions, system integrations, and automated workflows aligned with company KPI targets.

Project & Stakeholder Alignment: Coordinate project requirements, analytics rollouts, and cross-functional testing with local, regional, product, and engineering partners.

What You'll Need To Succeed :

Education: Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related quantitative field.

Experience: Minimum 3 to 5 years of relevant experience in CRM, sales analyst, marketing analytics, customer lifecycle management, or business intelligence.

Core Knowledge & Technical Skills:

Strong expertise in customer segmentation, behavioral analytics, lead scoring, personalization, and retention strategies.

Hands-on experience with CRM and marketing automation platforms customer analytics platforms.

Proficiency in data querying and visualization tools (e.g., SQL, Tableau, Looker Studio / Google Data Studio, BigQuery).

Project Management & Collaboration: Proven capability in managing analytics roadmaps, translating business requirements into technical setups, and collaborating across cross-functional teams.

Attributes & Languages: Highly analytical, detail-oriented, and proactive with strong written and spoken communication skills in Bahasa Indonesia and English .

Are you the person for the job ? We'd love to hear from you !

Time International is a Retail company in Indonesia with combinedcapabilities of retail, distribution, service and promotional in the industry.

CONNECT WITH US

HEAD OFFICE

Time International

Centennial Tower 28th Floor
Jalan Gatot Subroto kav.24-25
Jakarta 12930, Indonesia