Creative Lead

Astro Indonesia; Jakarta Utara; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Astro Indonesia is seeking a Creative Lead to guide creative direction across digital and offline channels, translating marketing goals into customer-facing experiences. You will lead a design team, manage projects in JIRA, and collaborate with marketing, CRM, product, and vendors to deliver high-impact campaigns.

Ideally you have 5+ years in creative/design, leadership experience, and a strong portfolio spanning digital, packaging, and print collateral. FMCG/retail experience is a plus.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication Design, Creative Media, or related field.
• 5+ years of experience in creative/design roles, with at least 3 years in a leadership position.
• Proven experience leading multidisciplinary creative teams across design, content, production, or other creative functions.
• Strong portfolio showing integrated creative work across digital, packaging, and print/offline collateral.
• Proficiency in Adobe Creative Suite; After Effects is a plus.
• Understanding of print production processes, material specs, and packaging development.
• Familiarity with performance-driven creative approaches for digital and offline campaigns.
• Proficiency in JIRA for managing creative workflows and timelines.
• Excellent communication, project management, stakeholder management, and leadership skills.
• Ability to thrive in fast-paced environments with tight timelines and multiple projects.
• Experience in FMCG, retail, e-commerce, or consumer technology preferred.

Responsibilities

• Lead the creative direction and execution for social media, digital ads, in-app assets, packaging and offline materials.
• Translate objectives into engaging outputs that support brand awareness, consideration, and conversion.
• Collaborate with Marketing, Campaign Ops, CRM, Product, and Production teams to deliver campaigns on time and within scope.
• Manage project timelines and workflows through JIRA with clear ownership and feedback loops.
• Lead, mentor, and manage designers while maintaining high creative standards.
• Balance brand aesthetics with customer experience and business objectives across touchpoints.
• Explore trends and insights to inform digital and offline design innovations.

Skills

Leadership

Creative direction

Brand strategy

Cross-functional collaboration

Communication

Print/offline design

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

JIRA

Print production

Job description

We are looking for a Creative Lead who will be responsible for leading creative direction and execution across digital and offline channels, translating business and marketing objectives into impactful customer-facing experiences while leading the creative team and ensuring high-quality, timely delivery.

Job Description

As our Astronaut, your missions are:

• Lead the creative direction and execution for social media content and campaigns, digital advertising campaigns, in-app promotional assets, product packaging, and offline materials such as flyers, banners, brochures, POSM, and event collateral.
• Translate marketing and business objectives into effective and engaging creative outputs that support brand awareness, consideration, and conversion.
• Collaborate closely with Category Marketing, Campaign Operations, CRM, Product, and Production/Vendor teams to deliver campaigns on time and within scope.
• Manage creative project timelines and workflows through JIRA, ensuring clear task ownership, progress tracking, feedback cycles, and timely delivery.
• Lead, manage, and mentor designers while maintaining high creative standards and efficient workflows.
• Balance brand aesthetics, creative quality, customer experience, and business objectives across digital and physical touchpoints.
• Continuously explore creative trends, consumer behavior, cultural insights, and design innovations relevant to digital and offline channels.

Job Description

About this Position

We are looking for a Creative Lead who will be responsible for leading creative direction and execution across digital and offline channels, translating business and marketing objectives into impactful customer-facing experiences while leading the creative team and ensuring high-quality, timely delivery.

Job Description

As our Astronaut, your missions are:

• Lead the creative direction and execution for social media content and campaigns, digital advertising campaigns, in-app promotional assets, product packaging, and offline materials such as flyers, banners, brochures, POSM, and event collateral.
• Translate marketing and business objectives into effective and engaging creative outputs that support brand awareness, consideration, and conversion.
• Collaborate closely with Category Marketing, Campaign Operations, CRM, Product, and Production/Vendor teams to deliver campaigns on time and within scope.
• Manage creative project timelines and workflows through JIRA, ensuring clear task ownership, progress tracking, feedback cycles, and timely delivery.
• Lead, manage, and mentor designers while maintaining high creative standards and efficient workflows.
• Balance brand aesthetics, creative quality, customer experience, and business objectives across digital and physical touchpoints.
• Continuously explore creative trends, consumer behavior, cultural insights, and design innovations relevant to digital and offline channels.

Minimum Qualifications

Job Requirements

In order to launch the missions successfully, you need to have:

• Bachelor's degree in Graphic Design, Visual Communication Design, Creative Media, or a related field.
• 5+ years of experience in creative/design roles, with at least 3 years of experience in a leadership position.
• Proven experience leading multidisciplinary creative teams across design, content, production, or other creative functions.
• A strong portfolio showcasing integrated creative work across digital, packaging, and print/offline collateral.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator. After Effects is a plus.
• Strong understanding of print production processes, material specifications, and packaging development.
• Familiarity with a performance-driven creative approach for digital and offline campaigns.
• Proficiency in project management tools such as JIRA, with experience managing creative workflows, timelines, task assignments, feedback, and project progress.
• Excellent communication, project management, stakeholder management, and leadership skills.
• Able to thrive in a fast-paced environment with tight timelines and multiple ongoing projects.
• Experience in FMCG, retail, e-commerce, or consumer technology is preferred.
• Understanding of motion graphics, content production, or AI-assisted creative workflows is a plus.
• Experience managing high-volume campaign assets with quick turnaround timelines is a plus.

What We're Looking For

• Strong creative judgment with great attention to detail.
• A strategic thinker who is also hands-on in execution.
• A proactive, collaborative, and solution-oriented mindset.
• Ability to balance brand aesthetics with business objectives.
• Passion for creating impactful customer-facing experiences across digital and physical mediums.
• Someone who is witty, culturally aware, and able to bring fresh, out-of-the-box creative thinking into everyday executions and campaigns.