Creative Strategist

Kanan Kiri Creative; Kota Bandung; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Kanan Kiri Creative is seeking a creative strategist to analyze briefs and craft strategic directions for content and digital campaigns. You will research audiences, trends, and competitors to strengthen recommendations and define content pillars aligned with brand goals.

You will collaborate with account teams and cross-functional partners to ensure planning-to-execution alignment, while monitoring campaign performance and optimizing based on insights.

Qualifications

• Minimum bachelor’s degree in communications, marketing, advertising or a related field.
• 1+ years in creative strategy, project management or senior UGC content creation.
• Experience in a digital agency with a portfolio showing UGC videos is a plus.
• Ability to develop content pillars and campaign frameworks from analytical insight.
• Ability to map KOLs based on brand fit, audience relevance and objectives.
• Strong communication, teamwork, leadership, problem solving and ideation skills.
• Experience with beauty, FMCG, consumer goods or lifestyle brands is a plus.

Responsibilities

• Analyze client briefs, objectives and brand needs.
• Research target audiences, digital trends, competitors and market insights.
• Create and develop creative strategy for content, digital campaigns and activation.
• Define content pillars aligned with positioning, audience and goals.
• Conduct quality control to ensure consistency with approved strategy.
• Collaborate with AE, PM, Creative Director and cross-functional teams from planning to execution.
• Monitor pitch and campaign performance to identify insights and improvements.
• Stay updated with industry trends and formats to keep ideas relevant.

Skills

Creative strategy

Project management

UGC content creation

Digital trend analysis

Content pillar development

KOL mapping

Team collaboration

Problem solving

Ideation

Education

Bachelor's degree

Job description

1. Analyze the client brief, campaign objectives, and brand needs.

2. Research on target audience, digital trends, competitors, and market insights to strengthen strategic recommendations.

4. Create and develop creative strategy for content, digital campaigns, and activation.

5. Create and define content pillars aligned with brand positioning, target audience, and campaign goals.

6. Conduct quality control on creative outputs to ensure consistency with the approved strategy.

7. Collaborate closely with Account Executive (AE), Project Manager (PM), Creative Director, and cross-functional teams to ensure alignment from planning to execution.

8. Monitor and evaluate pitch and campaign performance to identify insights, gaps, and improvement areas for future optimization.

9. Stay updated with industry trends (TikTok, Instagram, YouTube, etc.), content format to keep ideas relevant and competitive.

Requirement

1. Minimum S1 (Communication, Marketing, Advertising, or relevant)

2. 1+ years in creative strategy/Project Manager/ Senior UGC Content Creator

3. Experience in digital agency and portfolio showing UGC video is a plus

4. Proven ability to develop content pillars and campaign frameworks based on analytical and strategic insight.

5. Ability to map KOLs based on brand fit, audience relevance, and campaign objectives.

6. Strong communication, teamwork, leadership, problem solving & ideation skill.

7. Experience handling brands such as Beauty, FMCG, Consumer goods, Lifestyle brands is a plus.