Copywriter

PT. Bali Berkat Abadi (BCENTRUM BALI); Denpasar; On-site; IDR 55,800,000 - 100,440,000; Full time

Job summary

PT. Bali Berkat Abadi (BCENTRUM BALI) is seeking a Copywriter to craft clear, engaging content for our website and social channels. You will ensure consistency with our brand voice and support marketing objectives.

The role requires a bachelor’s degree in a related field and at least 1 year of copywriting or digital marketing experience, with strong English and/or Indonesian writing and editing skills. Knowledge of WordPress is a plus.

Qualifications

• Bachelor's degree in a communications/marketing-related field is required.
• 1+ year of copywriting/content writing/digital marketing experience preferred; fresh graduates with strong portfolios welcome.
• Excellent English and/or Indonesian writing, editing, and proofreading skills.
• Solid understanding of social media platforms and digital marketing.
• Basic knowledge of SEO and content optimization.
• Creative mindset with strong attention to detail and ability to manage multiple projects.

Responsibilities

• Write clear, engaging copy for website pages, landing pages, blogs, and other digital content.
• Create captions and copy for social media platforms.
• Develop marketing copy for campaigns, emails, and promotional materials.
• Ensure content aligns with brand guidelines and is accurate and consistent.
• Conduct basic research to create informative content.
• Collaborate with Marketing, Design, and Creative teams on campaigns.
• Optimize website content using basic SEO practices.
• Proofread and edit content before publication.
• Update and revise existing website and social media content as needed.
• Monitor content performance and suggest improvements based on engagement.

Skills

Copywriting

Content writing

Digital marketing

Editing

SEO basics

Education

Bachelor's degree in Communications, Marketing, Journalism, English, or related field

Tools

WordPress

Job description

The Copywriter is responsible for creating clear, engaging, and persuasive content for the company's website and social media platforms. This role ensures all written content aligns with the brand voice, supports marketing objectives, and effectively communicates with the target audience.

Key Responsibilities

Write compelling copy for website pages, landing pages, blogs, and other digital content.

Create engaging captions and copy for social media platforms.

Develop marketing copy for campaigns, advertisements, email marketing, and promotional materials.

Ensure all content is accurate, consistent, and aligned with the company's brand guidelines.

Conduct basic research to create informative and relevant content.

Collaborate with the Marketing, Design, and Creative teams to develop integrated campaigns.

Optimize website content using basic SEO best practices.

Proofread and edit content before publication.

Update and revise existing website and social media content as needed.

Monitor content performance and suggest improvements based on audience engagement.

Qualifications

Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.

Minimum 1 year of experience in copywriting, content writing, or digital marketing (fresh graduates with a strong portfolio are welcome).

Excellent writing, editing, and proofreading skills in English and/or Indonesian.

Strong understanding of social media platforms and digital marketing.

Basic knowledge of SEO and content optimization.

Creative mindset with strong attention to detail.

Able to manage multiple projects and meet deadlines.

Experience with content management systems (CMS) such as WordPress is an advantage.