Content Specialist

PT Good Sale Tech; Jakarta Selatan; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Good Sale Tech seeks a Content Specialist to turn brand direction into relevant, high-quality content across Instagram and digital touchpoints. You will develop content plans, briefs, and campaigns aligned with brand priorities and audience insights.

You will collaborate with Brand and Creative teams, review performance data, and leverage AI tools to improve efficiency while preserving output quality.

Qualifications

• Minimum 2 years in content, social media, or digital marketing.
• Experience managing brands independently; beauty/FMCG preferred.
• Strong branding and content understanding beyond social media.
• Ability to translate brand direction into content ideas and briefs.
• Ability to analyze content performance data to drive improvements.

Responsibilities

• Handle medium to high-priority brands and own their content branding on Instagram.
• Develop content plans based on brand direction, campaigns, audience insights and performance.
• Create content ideas, references, and briefs for campaigns and day-to-day content.
• Ensure each content has a clear purpose, is on-brand and audience-relevant.
• Review content performance and use insights to improve future content.
• Maintain clear and organized content planning and reporting.
• Collaborate with Brand and related teams; explore AI tools to improve efficiency while maintaining quality.

Skills

Content management

Branding knowledge

Copywriting

Social media strategy

Data-driven

Tools

Canva

Google Analytics

Hootsuite

Job description

Content Specialist will be part of the Content Branding team under Creative, responsible for turning brand direction into relevant, purposeful, and high-quality content.

Key Responsibilities

• Handle medium to high-priority brands and take ownership of their content branding needs, with a primary focus on Instagram.
• Develop content plans based on brand direction, campaign priorities, audience insights, and content performance.
• Develop content ideas, references, and clear briefs for campaigns and day-to-day content.
• Ensure each content has a clear purpose, stays relevant to the audience, and stays consistent with the brand.
• Review content performance and use insights to improve future content.
• Maintain clear and organized content planning and reporting.
• Regularly align with Brand and related teams to make sure content direction stays relevant to current brand priorities.
• Explore AI and other relevant tools to make research, ideation, development, and execution more efficient while maintaining output quality.

Required Qualifications

• 2+ years of experience in Content, Social Media, Digital Marketing, or related roles.
• Experience handling brands independently; beauty, FMCG, lifestyle, or other fast-moving brands is preferred.
• Strong understanding of branding and content, not only social media execution.
• Able to translate brand direction into relevant content ideas and clear briefs.
• Able to read and understand content performance data and turn insights into improvements.
• Good visual and copy judgment, with a strong sense of what is relevant and on-brand.
• Able to manage multiple priorities and work independently.
• Proactive and able to collaborate effectively with different teams.
• Open to exploring and using AI and new tools to improve work efficiency and content quality.