Supervisor Social Media & Content Creator

HAUFF; Bekasi; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

HAUFF is seeking a Social Media & Content Supervisor in Bekasi to design and lead end-to-end content strategy across Instagram, TikTok, Twitter, and marketplaces. You will shape brand vision, create content calendars, and guide a creative team to deliver engaging campaigns.

The role requires 3-5 years in content strategy or social media supervision within FMCG/beauty, a strong portfolio of viral campaigns, and deep knowledge of platform algorithms and analytics tools.

Qualifications

• Minimum S1 education in Marketing, Communication, Advertising, or related field.
• 3-5 years experience as Content Strategist or Social Media Supervisor in FMCG/beauty industry
• Portfolio of viral content and successful campaigns
• Expert in content strategy and copywriting with ability to create engaging content for brand awareness, engagement, and conversion
• Expert in Instagram, TikTok, and Twitter algorithms
• Proficient with social media analytics tools and content optimization
• Leadership skills and experience leading creative teams
• Detail-oriented and able to work at fast pace
• Trend-savvy and always updated on latest social media developments

Responsibilities

• Design end-to-end content strategy for Instagram, TikTok, Twitter, and marketplace
• Form brand vision and execute content strategy
• Create content calendars, posting schedules, and manage audience interaction
• Lead and direct creative team (graphic design, video editor, content creator, host live)
• Create content briefs (photo/video/live) and provide feedback for optimization
• Oversee content quality to align with brand identity
• Source photo/video vendors and develop production briefs
• Design monthly campaigns from concept to execution
• Ensure content is viral and trend-savvy with target views and engagement
• Create monitoring dashboard for tracking and evaluating content performance

Skills

Content strategy

Social media management

Copywriting

Analytics tools

Leadership

Education

Bachelor's degree in Marketing/Communications

Tools

Social media analytics tools

Job description

Social Media & Content Supervisor responsible for designing end-to-end content strategy for brand awareness, engagement, and conversion across Instagram, TikTok, Twitter, and marketplace. The role involves forming brand vision and executing content strategy, leading creative teams, and managing campaign performance and analytics.

Key responsibilities

Design content strategy end-to-end (brand awareness, engagement, conversion) for Instagram, TikTok, Twitter, and marketplace

Form brand vision in social media and execute content strategy

Compose content calendar, posting schedule, and maintain audience interaction

Lead and direct creative team (graphic design, video editor, content creator, host live)

Create content briefs (photo/video/live) and provide feedback for content optimization

Oversee content quality (photo/video) to align with brand identity

Source photo/video vendors and create production briefs from concept to final output

Design monthly campaigns (special dates, new product launch, etc.) from concept to execution

Ensure content is viral and trend-savvy with target views, followers, and engagement achieved

Create monitoring dashboard for tracking and evaluating content performance

About you

Minimum S1 education in Marketing, Communication, Advertising, or related field

3-5 years experience as Content Strategist or Social Media Supervisor in FMCG/beauty industry

Portfolio of viral content and successful campaigns

Expert in content strategy and copywriting with ability to create engaging content for brand awareness, engagement, and conversion

Expert in Instagram, TikTok, and Twitter algorithms

Proficient with social media analytics tools and content optimization

Leadership skills and experience leading creative teams

Detail-oriented and able to work at fast pace

Trend-savvy and always updated on latest social media developments