Content, Marketing & Local Partnerships Executive

Usea Pte Ltd; Jakarta Selatan; Hybrid; IDR 78,120,000 - 100,440,000; Full time

Job summary

USEA is expanding its Indonesian presence by launching a strategic Content, Marketing & Local Partnerships program. The role focuses on building relationships with local artists, music labels, and content owners to grow the catalog and pipeline for commercial spaces.

The successful candidate will manage partnerships, curate playlists, secure music supply agreements, and collaborate with USEA's regional teams to align with brand direction and market needs in Indonesia.

Qualifications

• Bachelor's degree in marketing, communications, music business, media, or related field.
• 2–5 years of experience in music partnerships, artist relations, content acquisition, music curation, or entertainment PR.
• Strong written and spoken Bahasa Indonesia and English for regional alignment.

Responsibilities

• Artist outreach and music sourcing with Indonesian musicians, labels, and content owners to supply music for USEA's platform.
• Coordinate partner discussions, legal documents, and onboarding of partners with signed agreements.
• Formulate and curate playlists across genres and environments for commercial spaces.

Skills

PR & Outreach

Curation Ear

Language Proficiency (Bahasa Indonesia

Organizational Discipline

Networking in music scene

Education

Bachelor's Degree in Marketing, Communications, Music Business, Media, or related field

Job description

Content, Marketing & Local Partnerships Executive

Job Title: Content, Marketing & Local Partnerships Executive

Engagement Type: 1-Year Commercial Contract for Services (Renewable based on business performance)

Industry: Digital Music / Media / Copyright Licensing

Monthly All-Inclusive: Rp 7,000,000 – Rp 9,000,000

Communication: We liaise exclusively via email. Please check your inbox, spam folder, and SEEK notifications regularly so you don’t miss interview invites or Microsoft Teams meeting links. Only shortlisted candidates will be contacted.

Role Overview

In partnership with LMKN, the Content, Marketing & Local Partnerships Executive will champion USEA’s Indonesian expansion, connecting with local artists, music labels, content owners, and creative industry partners.

This role is broader than pure music curation and focuses on active partnership and supply development. You will act as a key relationship manager and executive - reaching out to local musicians, securing music supply contracts, bringing in artists to build our local music catalog, and curating localized playlists and content for commercial spaces. The ideal candidate combines PR and outreach skills with a genuine pulse on Indonesia's music community.

Key Responsibilities

• Artist Outreach & Music Sourcing: Build and maintain direct relationships with Indonesian musicians, indie artists, record labels, and content owners to bring in music supplies for USEA's platform.
• Contracts & Partner Onboarding: Coordinate partner discussions, submissions, legal documentation, and onboard music and content partners with signed agreements.
• Playlist Formulation & Content Curation: Formulate, curate, and maintain specialized playlists and content across diverse genres, moods, and commercial environments.
• Relationship Management: Act as the primary relationship manager for artists, music communities, and creator networks to foster long-term collaborations.
• Database Management: Maintain a structured database of artists, content partners, submitted tracks, and signed agreements.
• Internal Coordination: Coordinate internally with USEA's regional Content, Product, and Operations teams regarding content intake and platform requirements.
• PR, Events & Scene Engagement: Support PR and communication activities, attend music showcases/events, and maintain strong ties with local music tastemakers, creators, and industry organizations to ensure USEA stays in touch and in sync with local trends.
• Marketing & Market Insights: Support local marketing campaigns, gather market feedback from Indonesia's music ecosystem, and ensure local messaging aligns with USEA's regional brand direction.

Candidate Requirements

• Education: Bachelor's Degree in Marketing, Communications, Music Business, Media, Business, or a related field.
• Experience: Approximately 2–5 years of experience in music partnerships, artist relations, content acquisition, music curation, or entertainment PR.
• Music Community Grip: A true insider with deep passion and an active grip on Indonesia's music scene, events, indie bands, and creator communities.
• PR & Outreach Skills: Proven ability to reach out directly, pitch, build rapport, and negotiate contracts/supply agreements with musicians and copyright holders.
• Curation Ear: Demonstrated ability to curate cohesive playlists and formulate content suited for commercial and public settings.
• Language Proficiency: Strong written and spoken communication skills in both Bahasa Indonesia and English (for regular alignment with regional HQ).
• Organized & Disciplined: Strong organizational, tracking, and follow-up discipline to manage multiple artist discussions and contract pipelines simultaneously.
• Existing Network: An existing network within Indonesia's music, entertainment, or indie creative community is a strong advantage.

Working Arrangement & Office Location

• Work Arrangement: 1-Year Commercial Contract for Services with USEA Singapore. Daily in-office attendance at L'Avenue Office (Pancoran) for the initial 3 months, transitioning to a hybrid schedule (Mon/Wed/Fri in office) from Month 4 onwards.