Content Digital Marketing (Event, Community & Partnership)

PT Dream Dare Discover; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Dream Dare Discover seeks a Content Digital Marketing specialist who thrives at the intersection of events, community, and content. You’ll scout partners, run 2–3 brand activations a month, and turn every collaboration into content-ready assets for our social channels.

Join a nationwide retail brand with 50 stores across Indonesia. You’ll work directly with KOLs, UMKMs, and event organizers to craft compelling content, monitor analytics, and publish assets that amplify campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 1–3 years of experience in Content Marketing, Community Marketing, Events, or Partnerships.
• Strong communication, networking, and negotiation skills.
• A solid pulse on social media trends, especially TikTok and Instagram.
• Ability to read social media analytics and a working understanding of digital advertising performance (Meta Ads & TikTok Ads).
• Strong project management skills with the ability to juggle multiple projects at once.

Responsibilities

• Event & Community Activation: Scout, pitch, and build partnerships with communities, event organizers, and other relevant partners for the brand.
• Run 2–3 brand activations per month — sponsorships, product support, value-in-kind (barter) collaborations, workshops, gatherings, and more.
• Ensure every event generates content assets ready for TikTok, Instagram, and other digital platforms.
• Coordinate with internal teams and partners to keep every activation on timeline.
• Build and manage value-in-kind (barter) partnerships with communities, KOLs, UMKMs, and other brands.
• Negotiate collaboration terms that maximize value while keeping budgets efficient.
• Maintain strong partner relationships to open doors for long-term collaboration.
• Manage the partner database and documentation for all collaboration activities.
• Content Marketing Support: Develop activation ideas with strong potential to generate organic content.
• Prepare content briefs with the creative team ahead of every event.
• Ensure every event is fully documented — photos, videos, testimonials, and UGC ready for publishing.
• Collaborate with the creative team to get the most out of content from every activation.
• Analytics & Campaign Performance: Monitor content performance using TikTok Analytics, Instagram Insights, Meta Business Suite, and other analytics tools.
• Read and interpret digital ad performance (Meta Ads & TikTok Ads) — Reach, CPM, CTR, CPC, Video View Rate, Engagement Rate, and Conversion.
• Compile weekly and monthly reports on event, partnership, content, and campaign performance.
• Deliver data-driven insights to sharpen the effectiveness of future campaigns.

Skills

Strong communication

Networking

Negotiation

Project management

Social media trend awareness

Analytics reading

Education

Bachelor's degree in Marketing / Communications

Tools

TikTok Analytics

Instagram Insights

Meta Business Suite

Job description

Content Digital Marketing (Event, Community & Partnership)

PT Dream Dare Discover is the company behind Zuma, a footwear brand built on comfort, style, and everyday confidence. What started as one idea has grown into a nationwide retail presence . Until today, Zuma operates 50 stores across Indonesia, from East Java, Bali, and Jakarta to Sulawesi, Batam, Lombok, Kupang, and Sumatra.

Job Summary

We're looking for a Content Digital Marketing specialist who thrives at the intersection of events, community, and content. This isn't a desk-only content role — you'll be out scouting partners, running 2–3 brand activations a month, and turning every collaboration into content-ready assets for our social channels.

Key Responsibilities

Event & Community Activation

Scout, pitch, and build partnerships with communities, event organizers, and other relevant partners for the brand.

Run 2–3 brand activations per month — sponsorships, product support, value-in-kind (barter) collaborations, workshops, gatherings, and more.

Ensure every event generates content assets ready for TikTok, Instagram, and other digital platforms.

Coordinate with internal teams and partners to keep every activation on timeline.

Build and manage value-in-kind (barter) partnerships with communities, KOLs, UMKMs, and other brands.

Negotiate collaboration terms that maximize value while keeping budgets efficient.

Maintain strong partner relationships to open doors for long-term collaboration.

Manage the partner database and documentation for all collaboration activities.

Content Marketing Support

Develop activation ideas with strong potential to generate organic content.

Prepare content briefs with the creative team ahead of every event.

Ensure every event is fully documented — photos, videos, testimonials, and UGC ready for publishing.

Collaborate with the creative team to get the most out of content from every activation.

Analytics & Campaign Performance

Monitor content performance using TikTok Analytics, Instagram Insights, Meta Business Suite, and other analytics tools.

Read and interpret digital ad performance (Meta Ads & TikTok Ads) — Reach, CPM, CTR, CPC, Video View Rate, Engagement Rate, and Conversion — to evaluate campaigns.

Compile weekly and monthly reports on event, partnership, content, and campaign performance.

Deliver data-driven insights to sharpen the effectiveness of future campaigns.

What You'll Need?

Bachelor's degree (S1) in Marketing, Communications, Public Relations, or a related field.

1–3 years of experience in Content Marketing, Community Marketing, Events, or Partnerships.

Strong communication, networking, and negotiation skills.

A solid pulse on social media trends, especially TikTok and Instagram.

Ability to read social media analytics and a working understanding of digital advertising performance (Meta Ads & TikTok Ads).

Strong project management skills with the ability to juggle multiple projects at once.

Join a growing national retail brand with 50 stores and counting across Indonesia.

Be part of a brand that lives where content and real-world community meet.

Work directly with KOLs, event organizers, and UMKM partners across Indonesia's creative scene.

Room to pitch and own your ideas — from first scout to published content.

[Add: benefits, learning budget, team culture perks, and career growth path