Content Creator Automotive

PT Autopedia Sukses Lestari Tbk.; Jakarta Selatan; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

PT Autopedia Sukses Lestari Tbk. is seeking a creative Content Creator to plan, script, shoot, edit, and publish engaging content across Instagram and TikTok. You will drive campaigns, craft educational and promotional material, and confidently appear on camera when required.

The role emphasizes trend monitoring, audience research, and collaboration with internal teams to ensure brand-consistent output with timely delivery. Portfolio must be included for screening.

Qualifications

• Bachelor's degree in any major.
• 1 year minimum in content creation or digital marketing; fresh grads with internship welcome.
• Interest in automotive industry a plus; prior automotive experience is beneficial.

Responsibilities

• Develop end-to-end content, from planning to publishing across Instagram and TikTok.
• Create engaging content including short-form videos, product reviews, promotions, and educational content; appear on camera when needed.
• Support campaigns to boost brand awareness and audience reach; develop creative strategies.
• Monitor trends, perform basic audience/competitor research, and analyze content performance to optimize future content.
• Collaborate with internal teams to ensure brand-consistent content and timely delivery.

Skills

Content creation

Social media

Copywriting

Editing tools

On-camera

Education

Bachelor's degree

Tools

Canva

CapCut

Job description

Develop and execute end-to-end content creation, including content planning, ideation, copywriting, scripting, shooting, editing, and publishing across social media platforms such as Instagram and TikTok.

Create engaging and creative content, including short-form videos, reels, product reviews, promotional campaigns, and educational content, while confidently appearing on camera when required.

Support digital marketing initiatives by developing social media campaigns, promotional content, and creative strategies to increase brand awareness, audience engagement, and reach.

Monitor social media trends, conduct basic audience and competitor research, and analyze content performance metrics to identify opportunities and optimize future content strategies.

Collaborate with internal teams to develop relevant content aligned with brand identity and business objectives, ensuring content quality, consistency, and timely delivery.

Job Requirement

• Bachelor's degree (S1) in any major.
• Minimum of 1 year of experience in content creation, social media, or digital marketing. Fresh graduates with relevant internship experience are welcome to apply.
• Strong interest in exploring the automotive industry; prior experience in the automotive industry is a plus.
• Confident and comfortable appearing in front of the camera, with good communication, copywriting, and storytelling skills.
• Proficient in basic content creation and editing tools such as Canva and CapCut, with a good understanding of social media trends, digital marketing, and content performance metrics.

Preferred Qualifications

• Experience managing social media accounts or developing content for brands.
• Familiarity with basic digital marketing concepts, social media analytics, and content performance optimization.
• A portfolio of previous content projects, including videos, reels, or social media campaigns, is an advantage.

Applicants must include a portfolio to be considered for the screening process. Only candidates who submit a portfolio will be shortlisted.