Social Media Specialist

PT XMOTORS INTERNATIONAL GROUP; Jakarta Utara; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT XMOTORS INTERNATIONAL GROUP is seeking a creative content creator to plan and produce engaging content for Instagram, TikTok, and other platforms. You will script captions, shoot short videos, edit, and publish content, with regular visits to workshops.

Collaborate with technicians, service advisors, customers, and franchise workshops to tailor automotive content to campaigns. You will monitor performance, adapt assets based on data, and support marketing objectives while building a strong

Qualifications

• Bachelor’s degree in Marketing, Communication, Media, or related field with 1–3 years of social media experience.
• Strong portfolio with content planning, shooting, editing, and social media content creation.
• Familiar with Instagram and TikTok; proficient in CapCut, Canva, or similar tools; Adobe and YouTube experience a plus.
• Strong Indonesian copywriting and communication skills with basic English.
• Creative, proactive, and organized; willing to visit workshops and learn about the automotive industry.

Responsibilities

• Plan and create engaging content for Instagram, TikTok, and other platforms.
• Handle end-to-end content production: planning, shooting, editing, publishing; visit workshops regularly.
• Collaborate with technicians, service advisors, customers, and franchise workshops to tailor content.
• Support marketing campaigns by creating content variations and promotional materials.
• Monitor content performance and optimize assets based on data.

Skills

Content planning

Video editing

Social media content

Copywriting

Campaign support

Education

Bachelor’s degree in Marketing/Communication/Media

Tools

CapCut

Canva

Adobe

YouTube

Job description

Plan and create engaging content for Instagram, TikTok, and other social media platforms, including scripts, captions, and short videos.

Handle end-to-end content production, including planning, shooting, editing, and publishing, with regular visits to workshops.

Collaborate with technicians, Service Advisors, customers, and franchise workshops to create relevant automotive and promotional content.

Support marketing campaigns by creating content variations and promotional materials based on target audiences and campaign objectives.

Monitor content performance and maintain content assets, using insights and data to continuously improve content quality and engagement.

Qualifications:

Bachelor’s degree in Marketing, Communication, Media, or related fields, with 1–3 years of experience in social media or content creation.

Strong portfolio demonstrating experience in content planning, shooting, video editing, and social media content creation.

Familiar with Instagram and TikTok; proficient in CapCut, Canva, or similar tools. Adobe and YouTube experience is a plus.

Strong Indonesian copywriting and communication skills, with basic English communication ability and basic understanding of social media analytics.

Creative, proactive, and organized; comfortable visiting workshops, communicating with different teams, and willing to learn about the automotive industry.